Cream eye shadows have emerged in recent years, yet the most common complaint is that they crease and fade quickly. The easy fix is a primer, which preps the skin, allowing the color to act more like a powder. Cream-to-powder formulations, English said, “Start out fluid and amorphous but dry down to set themselves,” so you get both the pigment and longevity. Some cream eye shadows come in a stick and can be applied directly to the eyelid and blended with your fingers. Powder eye shadows can be applied with a brush or your fingertips and are especially good for creating a smoky eye.