For most of my makeup wearing years I was frustrated with the fact that I couldn’t keep my shadow from fading…or creasing on my eyelid mixing with oil. How many of us have purchased the wrong eye primer at the makeup counter. Or what about the embarrassing moment when you out on a date and you tell him…I’m going to the ladies room and once you get in front of the mirror to find that your eye shadow has creased so bad that you look like you intentionally left a strip in the middle of your eyelid. Well ladies I can confidently say with my experience that the eye primer will in fact ease your eye shadow crease. So what is eye-shadow primer and how does it work? Magic of course. Ok maybe not magic but it does come close. Primer goes on as a smooth cream and quickly dries to create a base, or a canvas if you like, for your eye shadow. The primer bonds with the shadow and voila! No more creasing. No more fading.