Kat Von D Foundation

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A high-pigment, full-coverage foundation with a matte finish and 24-hour wear—now with a new look in a total of 30 shades. Featuring 30 full-coverage, matte shades—renamed to include undertones for easier shade selection—Kat Von D’s bestselling foundation collection

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What it is:
A high-pigment, full-coverage foundation with a matte finish and 24-hour wear—now with a new look in a total of 30 shades.

What it does:
Featuring 30 full-coverage, matte shades—renamed to include undertones for easier shade selection—Kat Von D’s bestselling foundation collection has a shade to cover virtually all skin tones. From the fairest of the fair to deep, rich tones, this shade range has you covered with the same, 24-hour wear and high-pigment formula, beautifully packaged in a sleek new design.

With just one light layer, the creamy formula corrects discoloration, stops shine, and hides blemishes. Formulated with 21 percent pigment, this powerful foundation is loaded with proprietary pigments, and an exclusive high-tech blend of silicone elastomers and silicone esters to bind the formula so you get total matte coverage that stays waterproof, fade-proof, and transfer-resistant all day long.

What it is formulated WITHOUT:
– Parabens
– Sulfates
– Phthalates

What else you need to know:
Lock-It Foundation’s innovative airless chamber prevents contamination to protect and maintain the creamy consistency so that every pump delivers a precisely measured, fresh dose to flawlessly cover your entire face.

Prep skin with Lock-It Hydrating Primer for more comfortable wear and better application of Lock-It Foundation.

Kat Von D used an antique wax seal as the inspiration for the new Lock-It Collection design.

#VeganAlert! Lock-It Foundation is completely free of animal-derived ingredients.

“I am proud to say that Kat Von D Beauty products are never tested on animals—and never will be.”—Kat Von D

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Foundation Tricks Makeup Artists Use to Make Pores Look Smaller

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Large pores are such a bummer. Since pore size is mainly controlled by things like genetics and age, the bad news is that if yours are not so petite, you’ll have to live with it. The good news is that there are lots of skin care products you can use to help minimize the appearance of them. As for makeup, with the right products and a little professional-makeup-artist know-how, you can make your pores look pretty much nonexistent.

Get primed. “To conceal larger pores, it’s important to start with a good primer; that way the makeup won’t accentuate pores. I love Neutrogena Shine Control Primer. It’s weightless and doesn’t feel greasy.” —Daniel Chinchilla, who works with Ariana Grande and Keke Palmer

Even out your skin tone. “Foundation normally exaggerates pores. The best thing to do is even out the skin tone with M.A.C. Studio Face and Body Foundation. If skin is evened out, the pores will blend in better.” —Niki M’nray, who works with Rihanna and Gigi Hadid

Try the Surratt Beauty Surreal Real Skin Foundation Wand. “I have large pores, and I’ve been using this on myself. The finish is gently matte, almost ‘mattine,’ and it really diminishes the look of my pores. Without looking heavy, it evens out the skin, and the wand brush beautifully buffs the product out to near invisibility.” —Fiona Stiles, who works with Gabrielle Union and Chrissy Teigen

Opt for a compact foundation, like Chanel Vitalumière Aqua Fresh and Hydrating Cream Compact. “Using a compact allows for pinpoint coverage in areas where pores are larger. This foundation is light and filled with moisture, making your skin look fresh and your pores lightly concealed, avoiding any clumping of product.” —Robert Greene, who works with Tinashe and Samira Wiley

Or Koh Gen Do Aqua Foundation. “It delivers sheer to medium dewy coverage that looks like your skin. Minerals are cut in supersmall particles to reflect light off of the pores.” —Azra Red, who works with Zola Jesus and Sita Abellan

Apply your foundation the right way. “To fill in the pores and blend them, apply the foundation using a synthetic brush in a crosshatching motion. Finish with a soft-focus powder, like the Koh Gen Doh Maifanshi Face Powder to set and bounce the light in the most believable and flattering way.” —Suzy Gerstein, who works with Camilla Belle and Christy Turlington Burns

Try Estée Lauder Double Wear Stay-in-Place Makeup. “This foundation has incredible coverage. It’s a bit heavy, so if you want more sheer coverage, it’s fine to sheer it out with your favorite moisturizer.” —Sarah Tanno, who works with Lady Gaga and Suki Waterhouse

Make sure you have the right tools. “For larger pores, it’s more about the tools than the product. I say Beautyblender all the way. Also, using a stippling brush with your foundation will soften and conceal large pores.” —Edward Cruz, who works with Priyanka Chopra and Kat Graham

The Difference Between Yellow and Ivory Shea Butter

 Shea Butter

I am often asked what is the difference between Yellow or White Shea Butter, which is better yata yata… First shea butter comes in those small nuts and the color is an off white or biegey or ivory kind of color. They parboil the shea nuts and then it goes to a milling process. You can actually search for videos of women making the shea butter in a more detailed process (google or U tube). I am not going that far into the details just briefly to explain the yellow coloring.  So the yellow and white come from the same Shea Nuts but are processed differently. For the yellow shea butter, a root from the borututu tree is added in the milling process, and gives it that tumeric yellow color.  Some think palm oil is added to give it that yellow color but no palm oil is required to make yellow shea butter, it goes through the same process as the white shea butter. Therefore they both have same qualities. FYI some african make a tea from the bark of the borututu trea that is said to help with liver functions.

So again, the yellow and white shea butter are from the same Karite Tree but are procesed differently.  The Karite tree is grown in Central and Western Africa. Some people confuse Kpangnan African Butter with Shea Butter because it is also yellow.  You will find some vendors selling this butter under the name Yellow Shea Butter, most don’t know the difference but some do, but will tell you it is the same because of the popularity of Shea Butter.  Kpangyan Butter is grown in Central Togo and is used for skin care.

Now Shea Butter also has different grades, Grade A is usually reffered as the white unrefined 100% Raw Shea Butterit can be consumed and used in the comestic arena. It contains more shea nuts than grade B sheabutter. Now Grade B shea butter comes in white and yellow but has *less shea nuts ( I know kind of hard to explain), it actually seems softer than grade A. Grade B shea butter can not be used for consumption only in cosmetics. * I think the meaining of less nuts is that through the process the Shea Butter Nuts get smaller. So that is what’s meant by it has less shea butter. Remember they parboil the nuts, let them dry, sort them, mill them, boil them, cover and let them sit again, so as the process goes on the butter balls get smaller.( Sorry trying to explain as simple as possible.)

Refined Shea Butter – cleaned, bleached, and deorderized – can not be used in cold process soap but can is usually added to cosmetics such as lotions and creams.
Unrefined Shea Butter – as it is smells nutty and is off whitish, can be used in cosmetics and cold process soap.

There is even Organic Shea Butter, this where some might disagree with me which is fine, I think that’s a bunch of Hooplah. If its is 100% Raw Shea Butter then it is just the same quality as Organic, it is the same Karite tree. I feel its just another reason to charge you extra money.