Steps To Applying Flawless Foundation

Creating a flawless foundation may appear difficult especially after several attempts that will end up with blotches, patches and caking. When you look at magazines, you will see cover girls with full coverage and flawless foundation—no no caking, streaks, or patches. The truth is, there are tips that you can follow to achieve a flawless foundation application:

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•Wash your face.
It is always important to have a clean face before applying foundation. Using a good facial cleanser, gently cleanse your face. Continue to work on a lather. Remember to wash and not rub. Rinse your face thoroughly with lukewarm water.

•Apply a toner.
Apply a facial toner after washing your face. It removes the excess dirt from your skin. It also removes the residues from your facial cleanser. It not only freshens up your skin but also balances you skin pH after washing. It is best to chill the toner before use to help close your pores.

•Apply moisturizer.
Facial moisturizers help solve issues such as drying, oiliness, and aging of the skin. Most of the moisturizers out in the market contain organic ingredients that help keep the skin healthy-looking. If you have sensitive skin, it is best to choose a moisturizer that has a label saying “non-comedogenic” and “fragrance-free”. For the blemish-prone skin, experts recommend the use of tinted moisturizer. This type helps even out the skin tone and discretely covers the blemishes of the skin. Apply a hefty amount of moisturizer. This is good for the skin since it re-hydrates the face and brings back the lost moisture due to facial cleansing and chemical exposure. Be sure to apply the moisturizer all over the face and the neck. Let it stand for about ten minutes before proceeding to the next step.

•Apply primer.
Apply a primer over your face. This serves as a makeup base for smoother application of make up. Primer can help prolong your makeup application. The advanced formulation of makeup primers helps treat, protect and smooth the skin. It also helps in fighting off the appearance of wrinkles caused by sun exposure and aging. Best buys are those that contain botanical extracts that help diminish redness and blemishes. Some primers also contain sunscreen protection to protect the skin from the harmful UV rays emitted by the sun.

•Choose a foundation.
Select a foundation that is suited to your skin tone. Try on at least three different tones on the back of your hand to determine the best foundation that suits your skin. Apply a small streak from the lower cheek to the upper cheek evenly using a dabbing motion.

•Foundation application.
After choosing the best foundation tone, you can now proceed to coverage. Apply a quarter cent-amount of foundation at the back of your hand. Dip a damp makeup sponge or foundation brush into the foundation. Make sure to keep both sides coated. Apply the makeup in dots over your forehead, cheeks, chin and neck. Blend in an outward motion working toward the hairline and jaw line. Use gentle outward strokes. Finish off by brushing some loose powder over the face and neck.

For a slightly sun-kissed look, apply a hint of bronzer over the cheeks, chin and forehead. Applying your makeup foundation using these methods could help you achieve a flawless look.

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Top 30 Makeup Career Questions

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Pro Artist answers the digging questions on how to get a dream job

Thousands have emailed me over the years asking how to be me–how do you have the time of your life putting makeup on people, and get someone to pay you on the way out the door? I’m sharing with you the top questions they’ve been asking and my answers to help kick-start the dream of being a pro makeup artist.
  1. What is it that a makeup artist actually does?
  2. What kind of education do I need to be a professional makeup artist?
  3. What kind of skills do I need to do makeup on someone?
  4. What kind of daily routine is there for makeup artist?
  5. Where is makeup usually done? Is it in a regular business environment?
  6. Do you work alone or with others?
  7. Is makeup a self-employment job or will someone hire you to work for them?
  8. As a makeup artist, do you have a boss or do you work mostly on your own?
  9. What kind of starting salary will a makeup artist get?
  10. Is income affected by seasons, amount of work, layoffs?
  11. Is salary set or is it negotiated and how hard is it to get what you think you are worth?
  12. Is a makeup career a growth market or is it a job that is declining on opportunities.
  13. How do I search for work as an artist?
  14. How is a makeup career affected by where you live?
  15. What is the most challenging experience you’ve had as a makeup artist?
  16. Do you use one big kit of makeup or do you have several, and what products in general do we need in a makeup artist’s kit?
  17. Is it hard to get started as a fashion makeup artist?
  18. What kind of pace do you need to work at as an artist?
  19. Is it easy to get into film, TV and theater work or do you need connections?
  20. What’s your best advice for a student looking at going out into the makeup world?
  21. What do you find most rewarding about a makeup career?
  22. What is expected in a makeup artist’s portfolio?
  23. Do you have any favorite websites that inspire your makeup styles?
  24. Do you think there is a lot of competition with other artists? And how do you make sure you stand out from them and the competition doesn’t kill you?
  25. Is a makeup career one that suits family life?
  26. What’s your advice in starting out as a makeup artist; how do I promote myself?
  27. What are the drawbacks of a makeup career?
  28. What are the rewards of a makeup career?
  29. Why should I go to makeup school?
  30. Can I make it if I don’t go to makeup school?

 

Foundation For Oily Skin

Causes of Oily Skin

  • Oily skin may be caused by a variety of factors including hormones, genetics and even the foods you consume. The sebaceous glands in your skin make the oil, which is secreted through your pores. An overproduction of the oils that are made in these glands can cause oily skin.
  • Foundation Types for Oily Skin

    • For those with oily skin, you are not without options when it comes to foundation makeup. Powder-type foundation, whether it is loose or pressed, is one of your best bets when it comes to a foundation makeup that will not only last all day, but soak up excess shine as well.

    Powder Foundation

    • A powder foundation makeup comes in both loose and pressed powder forms and can be applied with a loose powder brush, kabuki brush, makeup sponge or powder puff. A powder foundation helps to soak up excess oil and keep your face looking matte throughout the day. Keep in mind that the applicator you use to apply your powder foundation can harbor excess oil and bacteria, so make sure to clean or replace your powder applicator regularly to keep from spreading oil and bacteria back onto your skin.

    Mineral Makeup Foundation

    • For those wanting a natural oily skin foundation makeup alternative, a mineral makeup product would be the right fit for you. Mineral makeup foundation is also a good choice for those with sensitive skin because it doesn’t have the harsh chemicals and ingredients that are often found in typical powder-type makeup.

    Tinted Moisturizer With an SPF as a Foundation

    • If you feel that layering your moisturizer, sunscreen and makeup leaves your skin oilier than it was before, then a tinted moisturizer may be another option for you. Combining a moisturizer, sunscreen and light color in one product, a tinted moisturizer with SPF can replace all three of these products for you. Try a tinted moisturizer with SPF in lieu of a foundation and then dust a loose powder on your T-zone for an added mattifying effect.

     

     
    If you have oily skin, you know that finding a foundation for your skin type is tough. A liquid or cream foundation makeup may just slide off. Fortunately, there are foundation makeup options for those with oily skin.

How To Blend Eye Shadow

Mastering well blended eye shadow seems to be up there with mastering liquid liner for many of you, well those who contact me through social media at least. To get a nice blend does require a little practice as well as a few techniques, and very importantly, the right brushes!

*I would first advise doing your eye makeup before your foundation, this will allow for any fall out from blending eye shadows to be cleaned away easily without you having to re-do your base!

*Next, remember that powder eye shadows will blend much easier over a smooth, dry base. This is achieved by applying a powder base to the lids before applying the colour shadow.
Translucent face powder or a nude coloured eye shadow will work best.
If you want to apply a cream eye shadow or tacky base of some sort first, for the shadow to adhere to (to make it more vibrant or intense), then just apply your base powder down from the brow to where the cream base ends. This will allow you to still have a smooth blend above your crease line.

*Spend as long as you need when blending the eye shadow. Adding a little shadow at a time and blending as you go will make life much easier on yourself. And so as to not compromise the colour intensity of your shadow, only blend around the edges of the shadow shape that you are trying to achieve!

*Having a blending or crease brush is extremely important when working on a seamless blend. A dense & fluffy, dome shaped brush will work best for this. Check out my video & post on my favorite blending brushes HERE
One more thing to remember when it comes to brushes, it that natural haired bristles will blend powder products much better than synthetic fiber brushes.

*The best example of a perfect blended eye shadow is the “Smokey Eye”. Most people seem to think that this means a black or gray coloured eye but it just means any eye shadow colour that is applied to the lids and blended out to almost nothing, as if faded into your skin.

Anyhow, out with your brushes, whatever colours you like, and remember to BLEND, BLEND, and BLEND!!

Fantasy Girl Contest

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Contest Information

 Join Here

Email – makeupmafiainfo@gmail.com send me your name, number, address, and website.

Deadline: Dec 18, 2015

 Winner will be announced Dec 19, 2015 on all social media and advertised on “Makeup Mafia Memphis” website.

Prize: $100.00 worth of cosmetics mailed out to the address given in the email under your name.

Fantasy Girl Contest 

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Fantasy makeup offers an opportunity to use vivid and extreme colors and ideas. It’s creative design at its best. There are no limitations and you can draw inspiration from anywhere. The key ingredient for visual impact is to use bright colors that contrast and then add an unexpected element. Discover the fabulous looks you can create.

 

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Fantasy Makeup Designs

In this section of the Makeup Notebook you’ll find a number of techniques to push your design skills beyond limits.

The emphasis is on using cosmetics to create your designs.

With a few simple tricks you can alter your favorite colors and use them transform your look for photos and special events.

Then use wild colored contact lenses to enhance your look.

Take your vivid colors and your cosmetic brushes and get started today.

Go wild with eye makeup and colored contacts!

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Fantasy Makeup Looks

Fairy Makeup – For the little girl in all of us the new focus on fairy looks bring back memories of enchanted childhoods. Learn to create fairy designs with vivid eyeliners and eyeshadow colors.

Vampire Makeup – Vampires are back! The vampire craze is hot and you can go subtle or dramatic. It’s a look that will take your breath away. You can even combine it with Gothic style for a romantic version. The choice is yours.

Gothic Makeup Tips – This edgy style offers lots of creative opportunities. It’s daring and you can morph one design into a variety of looks. It takes smokey eyes to a whole new level. You can easily transform it into a vampire look in just seconds.

Face Painting Cheek Art – Yes, you can do face painting cheek art with makeup! You’ll learn simple face painting tips like what to use in place of glitter and how to make your body art last throughout the night.

Halloween Makeup – These are Halloween looks for adults. When you’re in a rush and have only a few minutes the best fantasy makeup tip is to focus on your eyes. Adapt your favorite designs for year round wear.

Fantasy Makeup Inspiration

Where do you draw inspiration when you want to create face art? Anywhere!

The best tip for creating stunning designs is to think vivid color. Color that makes people do a double take and glance twice. Look around you for incredible color combinations.

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Take clues from nature for colorful designs.

For instance, take the colors from a favorite butterfly photo and then adapt them to yourself. Yes, it’s bizarre and that’s why it looks so striking on the human face.

When the color is applied in a small free-form design it will naturally look more subtle. If you want drama use vivid or dark color and use more area for the design.

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Digital Cameras Capture The Fun

When you create looks you love remember to capture them with your iphone or digital camera. It makes it easier to refer back to. You can either recreate the same look or modify your designs. Plus, if you’re face painting with children then you are creating memories for a lifetime. Document your favorite designs with a digital camera for your own Makeup Notebook. Remember to note the colors you used, brushes, temporary tattoos and glitter eyeshadows. If you adapted an airbrush stencil then note which one worked the best.

Tips On Skin Care: Cleansing, Moisturizing and Anti-Aging

To keep your face looking as youthful as possible, you need to proper skin care. Here I show you how to properly cleanse, exfoliate and moisturize your skin while never leaving the house without at least 30 SPF sunscreen. I’ve dubbed this process “The Basic 4-Step Skincare Regimen,” which I outline in this article. I also include organic skincare tips for the growing number of you who are concerned with putting only natural, organic products on your skin.

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How you care for your skin is utterly dependent on the type of skin you have:

oily, normal/combination, dry, sensitive or sun- damaged.

The Basic 4-Step Skincare Regimen

Step 1: Cleansing
You need to find a good cleanser that your skin responds well to, and stick with it: See the best cleansers for your skin type. You can find a good cleanser at the drugstore. There’s no need to spend $40 on a fancy wash. Avoid bar soaps as they tend to dry out the skin. According to Rona Berg, in her book, “Beauty,” a French cosmetics executive once told her, “Soap should only ever touch your skin from the neck down.” I agree. Choose a creamy cleanser if you have dry skin or a clear cleanser if you have oily skin.

For you organic types, you can cleanse skin with milk or yogurt (who knew?).

Be careful not to cleanse too often, you risk over-cleansing skin, see signs you are over cleansing your skin. You really only need to wash your face at night to remove makeup and sunscreen, which can clog pores. If you have dry skin, conorganicsider cold cream like Pond’s, which the French use or make your own organic cold cream using this simple cold cream recipe. Simply apply cream, then wipe off, no water needed (if you have hard water, it can be especially harsh on skin). Most women prefer the water method: Use warm water to loosen dirt and clogged pores. Use a dime-sized bit of cleanser, then rinse with cool or lukewarm water. I personally swear by my Clarisonic Mia, as does pretty much everyone I know who has one.

Make sure to remove eye makeup with a proper makeup remover. The area around the eye is delicate so don’t pull or rub too hard. You can also use olive oil as a natural eye makeup remover. Find out more in Use Olive Oil as an Eye Makeup Remover.

In the morning, a splash of lukewarm water is all you need (I find it’s great for removing excess oils from your nightly moisturizing). Never wash your face with hot or cold water (both can cause broken capillaries).

Step 2: Exfoliate
Exfoliation is the step most people skip in their weekly skincare routine. But trust me, if you start properly exfoliating your skin, you will notice an almost immediate difference. According to Berg, one of the reasons men’s skin looks more youthful than women’s is because men tend to exfoliate daily when they shave.
In my article, How to Exfoliate, I share all my tips and tricks to proper exfoliation. Including why you should throw out the loofah.

There are several exfoliating options that I use weekly.
A facial scrub. You can buy a great scrub or make your own. I prefer sugar scrubs to salt ones, but it’s just a matter of preference. See my list of the best facial scrubs or try out a recipe using brown sugar and coconut oil in Make a Face & Body Scrub With Sugar and Oil.
A washcloth. Put a dab of cleanser and a sprinkle of white refined sugar on a damp washcloth and massage skin in a circular motion. After a quick rinse, any sign of dead skin is erased. If you have dry skin, try extra virgin coconut oil.
Microdermabrasion. You can buy microdermabrasion kits. I have and found quite a few I like. See my list of the best facial scrubs and microdermabrasion kits.
Chemical peels. In the hour it takes to get a chemical peel, you can take a year from your face. Can’t afford the price tag for a monthly peel? Try some over-the-counter peels that work over the course of a month. I prefer MD Skincare’s.
Retinoids. Retinoid (such as Retin-A or the more moisturizing Renova) also work by removing the top layer of dead skin cells while also generating collagen in the skin. “Collagen is the skin’s structural fiber,” dermatologist Dennis Gross said in O Magazine. “As we get older, it breaks down, creating lines and large pores.” Skincare experts disagree on all sorts of things, but most of them consider retinoids to be a miracle skin saver. I’m addicted to Retin-A, which I pick up in Mexico on my yearly jaunts.
Should you use a toner? Some people swear by toners, but many beauty experts do not (I once read a skincare expert claim, “toners are only for copy machines”). Toners are meant to remove all remaining traces of oil, makeup and dirt, but a good cleanser should do this. I firmly believe it’s up to you. If you like the way your skin feels with a toner. Buy it. Use it. Enjoy it.
Step 3: Moisturize
While I know of at least one famous beauty editor who swore skin doesn’t need moisturizer, basically everyone else I’ve read disagrees and is an adamant believer in it. A basic rule of beauty is that if you have dry skin, you should invest in a basic moisturizer. So how much should you moisturize? Your skin will tell you. When your skin is tight, it’s crying out for moisture. Be careful not to over-moisturize — this can clog pores.
See my list of the best moisturizers on the market. For you natural girls, nothing beats a good oil for your skin. You can use extra virgin coconut oil, olive oil, sweet almond oil or jojoba oil. Learn more in Organic Extra Virgin Coconut Oil as Overall Body Moisturizer.

Are eye creams necessary? Well maybe. Some beauty experts strongly recommend eye creams. Why? The skin around the eye contains no fatty tissue and is therefore very thin and susceptible to wrinkles. Special eye creams are formulated to “thicken” this area. Yet other experts (including the beauty editors of Allure in their new book) claim your daily lotion works around the eyes just as well.

Step 4: Apply Sunscreen
The #1 cause of wrinkles is sun damage, so it’s important to use a sunscreen of at least 30 SPF from your early years on even in winter and on cloudy days. A great trick is to purchase two moisturizers: One for night and one for day that includes UV protection. Don’t use moisturizers with sunscreen at night, the ingredients are not meant to be used 27/7 and can aggravate skin. When choosing a sunscreen, make sure it contains Mexoryl (found in my favorite sunscreen La-Roche Posay) or Helioplex, found in Neutrogena products.

How To Make Dark Skin Glow

If a fresh, dewy complexion is important to you, makeup that makes dark skin glow can give your skin the iridescent quality you’re after.

Prep First

Before you apply makeup that makes dark skin glow, you need to prep first. Good skin is the best foundation. You should practice a regular skincare routine that works with your particular skin type. You should also follow a healthy eating plan and drink plenty of water. Great complexions begin on the inside. The more you take care of what goes into your body, the less makeup you’ll have to apply to achieve a glowing look.

After your skin is cleansed, apply a moisturizer–yes, even if you have oily skin. Moisturizer helps your makeup go on evenly.

Makeup that Makes Dark Skin Glow: Colors

Your skin tone may range from olive to chocolate and be considered “dark.” There are makeup colors that will flatter any complexion; the trick is choosing which ones are made just for you.

You’ll likely find a full range of cosmetic colors in nearly every major brand, from mainstream names that cater to all ethnic groups to lines geared toward women of color. The following colors are great for African American skin tones as well as Indian or Hispanic complexions that are tan or darker.

Bronze or Gold

Bronze is an equal opportunity glowing color. It works for eye shadow, blush and allover bronzers. Bronze is a strong color and should be applied to one area. If you wear it as an eye color, sweep it across your eyelids and almost up to your brows, adding a touch of lighter shadow beneath your eyebrow’s arch as a highlighter. If you wear bronze as a cheek color, use a fluffy blush brush to place it on the apples of your cheeks. The darker your skin, the more bronze will contrast with your complexion, making it perfect for nighttime looks.

Pink

Some women with darker skin feel that pink isn’t an option in makeup colors for them, but this is outdated advice. Just make sure you choose the pink that flatters your skin tone best. Women with warm undertones should choose pinks that have flecks of orange or gold in them, or pinks that are yellow-based. Women with cool complexions will look best in pink that contains undertones of blue or purple.

The good thing is that pink is a versatile color. It ranges from pale to deep, so there is a pink out there for everyone. Tan skins look good in rosy pinks, while deep, dark complexions can wear colors such as fuchsia that might overwhelm lighter skin.

Peach

Peach is a pretty, subtle color that brings tan skin to life. It works on eyes, cheeks and lips. You can wear it all over for a natural look. Top a pretty peach lipstick with clear gloss for a shiny, inviting lip look.

Choosing Glowing Makeup

When choosing makeup to give your skin a healthy glow, mineral makeup often has the soft, iridescent qualities you’re looking for. You can choose mineral foundations, blush or loose powders.

Shop for makeup that bills itself as iridescent. For some cosmetic brands, the word to look for might be “pearlescent.” For others, it could be “shimmer” or “sparkle.” Just skip the matte makeup, which is designed to look flat, if you’re after a glowing look.

Tips for Wearing

Makeup that makes your skin glow can be subtle or dramatic.

  • For daytime, choose one feature to highlight, but make sure it’s suitable for work. Anything too glossy or shiny should be saved for nighttime.
  • At night, you can choose those deep colors and heavier applications that are too much for day.
  • If nothing else, dip a fluffy makeup brush into a loose mineral powder and apply it all over your face. This gives your skin a beautiful glow all by itself.

Simple Steps for How to Use a Foundation Brush

Use a tapered foundation brush to paint the foundation onto your skin, starting from the center of your face and working outwards. Stipple and pat in the foundation afterwards to blend in any streaks. Beauty sponge: For a sheerer finish, use a beauty sponge with your cream foundation.

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Foundation Brush

If you haven’t used a foundation brush before, it’s important to know the basics so that your makeup can be applied easily and flawlessly.

Flat foundation brushes: Require a skilled hand to “paint” on product, otherwise you’ll be left with streaks or lines. My abilities with a flat brush extend only to using it to apply liquid foundation before then working it in with a buffing brush. However, I’ve seen pros wield this brush alone to apply and buff in foundation—practice (and great lighting) makes perfect.

Buffing brushes: Have densely-packed bristles cut at an even length, which enables you to buff the product into your skin. Buffing brushes can work powders, liquids, creams and gels into the skin for an airbrushed effect. They do all the hard work for you—just gently swirl the brush over your face and watch your makeup blend beautifully. For extra coverage, try tapping the brush on your skin to add more product—you may not even need concealer!

Fingers: Great for cream products, since your body heat warms the product to help it blend easily into your skin. Your fingers are also good for hard-to-reach spaces, such as around your nose. Dab the product in a diamond shape on your face (forehead, cheeks, chin) and then use your index, middle and ring fingers to blend it into your skin, making small, circular motions.

Cream blushes:  Lashundra has some tips for this click blog http://www.leastonmua.blogspot.com… my brush of choice is a stippling brush. Stippling brushes give a super-light application, so you end up with a translucent glow rather than a blocky slick of colour on top of your foundation. My favourite type of stippling brush is duo-fibre (also called the ‘skunk brush’ due to its black and white appearance). Duo-fibre brushes are amazing at delivering sheer application, because they pick up a minimal amount of product.

Preparing the Face

Before you begin the foundation application process, prep your skin so the foundation has a smooth and healthy canvas to adhere to.

  1. Wash the face and gently pat dry with a towel until completely dry.
  2. Rub a lightweight moisturizer on to the skin (this is important even if you have oily skin) and let dry for several minutes.
  3. Apply a foundation primer to your skin. This can be done with your hands or with a small foundation brush. Apply an even coat to the entire face and let dry completely.
  4. If you need to add concealer to any problem areas or under the eyes, do so now. A small foundation brush, concealer brush or even an eye shadow brush make the ideal brushes for applying concealer. When applying concealer, always dab on and then blend.

Applying Foundation

Once your face has been prepped, it’s time to apply the foundation. Even if you’re a beginner, you’ll be able to follow these simple tips and create a smooth and even application.

  1. Pour a small amount of foundation (assuming you are using a liquid) onto the back of your hand.
  2. Pick up some foundation with the brush. If you prefer light coverage, dip only one side of the brush in the makeup. If you want fuller coverage, use both sides of the brush to pick up the makeup.
  3. Start applying the makeup in the center of the face so that you can blend outwards and avoid noticeable makeup lines.
  4. Use broad, downward strokes to sweep and blend the makeup onto the nose, forehead, cheeks and chin.
  5. Use the tapered edges of the brush to blend the makeup into those hard-to-reach areas, like the corners of the nose, hairline and around the eyes and mouth.
  6. Check for tiny makeup lines that are left behind after the foundation has set. If you see any of these lines, use a clean end of the foundation brush and lightly blend these areas with small, circular motions.

If you’re using a cream or powder foundation, simply run the brush over the product in its container and follow the above steps. Several companies now offer brushes designed specifically for use with cream foundation, such as the CoverFXversion available at Sephora. Its soft texture and short bristles allow for perfect application without streaking.

Caring for Your Foundation Brush

Once you know how to use a foundation brush, you’ll also want to take note of how to keep it clean. Cleaning all of your makeup brushes is imperative in order to keep them bacteria-free. Lingering bacteria not only poses the risk of causing acne breakouts, it also generally suggests that there is excess makeup building up on the brush.

Most high-end lines offer their own foundation brush cleaners, such as Clinique’s Brush Cleanser or the one from MAC Cosmetics. If you’re a frequent traveler, consider a handy spray, like the Japonesque Brush Cleaner found on Ulta. A great low-cost alternative to these products is plain and simple baby shampoo. Simply swirl the brush’s head through the shampoo and rinse. Pat dry.

Perfect Application

knowing how to properly apply foundation with a makeup brush, you can get the amount of coverage you want and flawless-looking skin. Practice the application steps until you’re comfortable, and your makeup will look professionally and beautifully applied every time.

How to Start Your Own Brand

Have you ever dreamed of starting your own brand of beauty products? Have no idea where to start? This list will help get you started on the path to your new business.
Cosmetics - Daniela Salamanca/Moment Open/Getty Images
http://www.facesbyshun.com

1.  Concept

First you will have to decide what will set your brand apart from the rest. There’s always room for more beauty products on the market, but starting with a niche product can sometimes make things easier. Areas that are really hot right now include products for curly hair and all-natural products.

Start for less than $1000 and have your name on hair care products
Full reviews of anti-aging creams. The truth on what really works!

2.  Branding

Next you will have to come up with a concept for your brand. If you’re handy with the computer, there are tons of resources out there that can help you with creating a logo,website and marketing materials. If you prefer, you can hire someone to help you with this also.

A great website that can help get you started on your own is weebly.com

And if you prefer to have a little more help (at an affordable rate) check out jollyscience.com

3.  Finding a Lab

All great beauty products first start in the lab. There are several labs in the US that specialize in developing beauty products. You can contact a representative to discuss your plan of action and what type of ingredients you want to be using in your product.

Once your beauty product has been developed, they will send you samples that you can test out and then make changes to if need be. In my experience, the lab doesn’t usually get it right the first time. Make sure to discuss with your representative what their policy is about how many times they will tweak the product for you. Below you find links to two reputable beauty development labs.

Concept Laboratories

Cosmetics Lab Inc.

$57.25 Use Code FRSHS & Save More Today!
Franchises for less than $10K. 100’s of low cost franchises.

4.  Packaging

Picking out packaging is my favorite part of the process. There are manufacturers that specialize in beauty product packaging, or the lab that you are working with will probably have some packaging options for you also.

Packaging is an opportunity to really set yourself apart from the pack. Consumers are suckers for beautifully packaged products so don’t be afraid to invest a little money up front for something that looks nice. It will really pay off when it comes time to sell your beauty product.

Check out cosmopak.com for help with packaging.

5.  Distribution

Next you will have to decide where you want to sell your products and who your customer will be. Are you selling exclusively online? Will you be selling a boutique product that can only be found at exclusive stores? If you hope to see your products in a store window, you’ll want to find out who the beauty buyer is for each retailer that you hope to be featured in.

Beauty buyers can be jaded. They’re constantly being given new products to try and you really have to have something unique to get them to take notice.

6.  Marketing

Now that you have your product, it’s time to let the world know they exist! Create a facebook page and twitter handle for your new beauty product. Start reaching out to everyone you know and send free sample products to anyone you think might be able to get your brand in front of the right person.

Contact beauty bloggers and writers and send them packages of your product to try. Hopefully they’ll love it and blog about it to their readers.

If you work in a salon, ask your salon owner if you can keep some products at your station to sell to your clients.