Kat Von D Foundation


A high-pigment, full-coverage foundation with a matte finish and 24-hour wear—now with a new look in a total of 30 shades. Featuring 30 full-coverage, matte shades—renamed to include undertones for easier shade selection—Kat Von D’s bestselling foundation collection


What it is:
A high-pigment, full-coverage foundation with a matte finish and 24-hour wear—now with a new look in a total of 30 shades.

What it does:
Featuring 30 full-coverage, matte shades—renamed to include undertones for easier shade selection—Kat Von D’s bestselling foundation collection has a shade to cover virtually all skin tones. From the fairest of the fair to deep, rich tones, this shade range has you covered with the same, 24-hour wear and high-pigment formula, beautifully packaged in a sleek new design.

With just one light layer, the creamy formula corrects discoloration, stops shine, and hides blemishes. Formulated with 21 percent pigment, this powerful foundation is loaded with proprietary pigments, and an exclusive high-tech blend of silicone elastomers and silicone esters to bind the formula so you get total matte coverage that stays waterproof, fade-proof, and transfer-resistant all day long.

What it is formulated WITHOUT:
– Parabens
– Sulfates
– Phthalates

What else you need to know:
Lock-It Foundation’s innovative airless chamber prevents contamination to protect and maintain the creamy consistency so that every pump delivers a precisely measured, fresh dose to flawlessly cover your entire face.

Prep skin with Lock-It Hydrating Primer for more comfortable wear and better application of Lock-It Foundation.

Kat Von D used an antique wax seal as the inspiration for the new Lock-It Collection design.

#VeganAlert! Lock-It Foundation is completely free of animal-derived ingredients.

“I am proud to say that Kat Von D Beauty products are never tested on animals—and never will be.”—Kat Von D



Top 30 Makeup Career Questions


Pro Artist answers the digging questions on how to get a dream job

Thousands have emailed me over the years asking how to be me–how do you have the time of your life putting makeup on people, and get someone to pay you on the way out the door? I’m sharing with you the top questions they’ve been asking and my answers to help kick-start the dream of being a pro makeup artist.
  1. What is it that a makeup artist actually does?
  2. What kind of education do I need to be a professional makeup artist?
  3. What kind of skills do I need to do makeup on someone?
  4. What kind of daily routine is there for makeup artist?
  5. Where is makeup usually done? Is it in a regular business environment?
  6. Do you work alone or with others?
  7. Is makeup a self-employment job or will someone hire you to work for them?
  8. As a makeup artist, do you have a boss or do you work mostly on your own?
  9. What kind of starting salary will a makeup artist get?
  10. Is income affected by seasons, amount of work, layoffs?
  11. Is salary set or is it negotiated and how hard is it to get what you think you are worth?
  12. Is a makeup career a growth market or is it a job that is declining on opportunities.
  13. How do I search for work as an artist?
  14. How is a makeup career affected by where you live?
  15. What is the most challenging experience you’ve had as a makeup artist?
  16. Do you use one big kit of makeup or do you have several, and what products in general do we need in a makeup artist’s kit?
  17. Is it hard to get started as a fashion makeup artist?
  18. What kind of pace do you need to work at as an artist?
  19. Is it easy to get into film, TV and theater work or do you need connections?
  20. What’s your best advice for a student looking at going out into the makeup world?
  21. What do you find most rewarding about a makeup career?
  22. What is expected in a makeup artist’s portfolio?
  23. Do you have any favorite websites that inspire your makeup styles?
  24. Do you think there is a lot of competition with other artists? And how do you make sure you stand out from them and the competition doesn’t kill you?
  25. Is a makeup career one that suits family life?
  26. What’s your advice in starting out as a makeup artist; how do I promote myself?
  27. What are the drawbacks of a makeup career?
  28. What are the rewards of a makeup career?
  29. Why should I go to makeup school?
  30. Can I make it if I don’t go to makeup school?


All About Skin


Oily skin

Oily skin produces more oil than it needs. This oil is a magnet for debris, such as skin cells, makeup and pollution, which then cause congestion inside the pores. Over time, the congestion becomes hardened, just like plaque on your teeth. Look for facials that include a chemical exfoliant (glycolic acid or salicylic acid.) This will penetrate into the pores and melt the congestion. Oily skin also needs extractions to remove any hardened debris within the pores (so long, blackheads!) But don’t try this at home. Extractions are something your esthetician is trained to do safely as part of your facial.

Combination skin

GDF’s favorite skin type to work with, combination skin, has both oily and dry areas, so these areas need to be treated separately. Enzyme, chemical or even microdermabrasion exfoliants work very well, GDF says. Extractions are also needed (usually in the T-zone) to remove congestion, and a professional treatment mask, such as freeze-dried collagen to replenish lost water and soothe the skin.

Sensitive skin

“We have to be careful working with sensitive skin,” GDF notes. All skin needs exfoliation to remove built-up dead skin, but this needs to be done gently. Facials that use enzymes to exfoliate work very well, because they don’t irritate the skin. Also look for products that don’t have excessive fragrances or irritants in them.

Mature skin

Mature skin can be challenging. It can be oily/acne prone, dry/dehydrated or a multitude of skin type combinations. Mature skin also slows down (cell production, circulation), so there are many issues to address. Your esthetician will first treat the type of skin (oily, dry, combination, normal).Then she will have to focus on that slowing process to increase circulation and saturate the skin with antioxidants, vitamins and minerals for healthier, younger looking skin.

Dry skin

Dry skin needs many different treatments, GDF explains. Dry skin lacks natural lipids or oils, making it prone to dehydration. Because of this lack of water, the skin’s natural exfoliating cycle slows down. Facials that include gentle exfoliation (i.e. with enzymes) are a great way to take your skin from flakey to fabulous. Dry skin also needs both oil and water to balance it out, so GDF suggests looking for facials that include masks, which will help penetrate product into the skin. One example is a mask that will rubberize. It may sound a little strange, but any product you put under this type of mask will be pushed into the skin as the mask hardens, leaving your skin feeling hydrated and refreshed.

Tips for Making Small Eyes Look Bigger

You should start by concentrating on your brows. Shape them so they don’t have the close-together appearance. Next, use a soft red-brown brow pencil or a taupe powder brow liner – don’t make the mistake of going too dark with your brow color, as this looks very unnatural and will make your skin look paler. Use eye shadow on the upper outer half of the lid extending above the eye and under the brow. To offset the closeness of the eyes, start drawing the eye line on the upper lid away from the inner corner. Draw it up and out. Similarly, the lower line should not begin from the inner corner. For your coloring, try a pale champagne for the entire lid and medium brown, kaki or plum for the crease and corner. Use brown/black eyeliner to define your eyes and smudge lightly. Finish with black mascara, making sure to use an eyelash curler first.


How To Apply False Eyelashes

The mere mention of false eyelashes can strike fear into the hearts of otherwise makeup-savvy women. Applying false lashes is an art that many of us have yet to master. A bad application can literally leave you in tears, ruining your makeup in the process.

But once you learn how to apply false lashes, they can make your eyes look wider and add a dramatic flair to your eye makeup that mascara alone can’t provide. And let’s not forget that the Kardashians have evenhandedly made fake lashes an everyday accessory. Now, we’re not saying you have to break out your falsies for work, but for special occasions? They can really make your eyes pop. (But if you do want to wear them during the day a la Kim, we aren’t going to stop you.)


“Curl natural lashes and comb on a coat of mascara, creating a shelf to support the weight of your falsies.” And maybe try to look a little less dead in the eyes than I do?


“Cut the lash band right down the center to create a large individual lash. It’s easier to place than a full lash strip, which can become wonky and weird and asymmetrical.”


Trace each lash band, one by one, with a laser-thin line of Duo and wait a few moments for the adhesive to dry a bit.


Using your fingers, not tweezers, “place your extension on the outer corner first, hugging that lash line tight.” For an eye-lifting effect, Mikkelsen places the outer extension slightly above the natural lashline.

“When you’re placing the inner lash extension, avoid going close to the tear duct to give a little bit more width to the eye. If it’s too close, it makes your eyes feel like they’re narrower and even cross-eyed.”

Natural Oily Skin Remedies That Really Work

Have you tried various products for oily skin but nothing seems to do the job? Have you heard about natural oily skin remedies but you’re too skeptical to try them? If you are desperate to find a solution to your oily skin problems, here are some home remedies that actually work.

Aromatic oils
Aromatic oils


Why it works: It is rich in Vitamin C that moisturizes, softens, exfoliates and stimulates the skin’s collagen production. Lemon juice is a natural astringent and can be used as a toner for greasy skin. It removes excess oil, dirt and clears acne and helps to fade acne scars at the same time.

How to use it:

Mix lemon juice with water (or not) and apply on the face using a cotton ball. You can also mix it with Aloe Vera which is the best moisturizer for oily skin. Apply it on the face, leave it on for a few hours then rinse off or leave it overnight.

Word of caution: Lemon juice is quite acidic; so, be careful not to let it get to your eyes. You should also apply sunscreen on your face because this treatment can make your skin temporarily sensitive to sunlight – you’ll burn a lot more quickly.

You may also feel a tingling sensation after putting it on your face, but the sensation should subside quickly. However, if it continues to sting and leaves your facial skin irritated, you stop using it.

Witch Hazel

Why it works: The leaves, twigs and bark of this plant have high tannin content, which has astringent properties as well. Astringents are great for tightening the pores and in removing excess oil. It also contains resin, flavonoids and procyanadins, which are best known for their anti-inflammatory and soothing effects to acne-prone skin – a common side-effect of oily skin. You will find witch hazel present in moisturizers, toners and face washes.

How to use it:

Buy a bottle of 100% natural and distilled witch hazel from any drugstore or pharmacy. Use it as a toner and apply it liberally after cleansing your skin, using a cotton ball. You may also mix it with lavender essential oil to make a naturally refreshing toner.

Word of caution: Always read the label first before buying witch hazel because some contains alcohol and other ingredients that can be harsh to your skin. You should avoid such varieties.

Clay Powder

Why it works: The French green clay powder is widely known for its cosmetic use because of its ability to absorb oil and impurities from the skin through exfoliation of dead skin cells. It also improves blood circulation on the epidermis, tightens the pores and firms your skin.

How to use it:

You can buy it in powder form and concoct your own facial mask. Just mix 1 tbsp of green clay powder with 2 tbsp of water to create a paste. Put the mixture on your face, leave it on for 10 minutes, and then wash off with warm water. Aloe Vera gel or jojoba oil is a good clay mask enhancer and works great for oily skin.

Word of caution: Clay masks can be drying and may cause irritation to sensitive skin. Even if you have greasy skin, you still have to use this with caution. Using it 1 to 2 times a week is recommended after using an exfoliant or facial scrub. If you want to go with the “all-natural” theme, oats mixed with warm water will make for a wonderful facial scrub.

These remedies are not meant to replace your basic skin care regimen. It is still highly recommended that you stick to a your usual facial care routine and incorporate these natural home remedies for more effective oily skin treatment. As a reminder, know that there is probably no way to cure oily skin totally – there is only maintenance. If you are looking to reduce the greasiness, consider the option below.

Using Birth Control Pills To Control Oily Skin

An overload of the hormone known as dihydrotestosterone or DHT triggers the sebaceous glands to produce way too much sebum. Some forms of birth control pills, specifically the ones used for estrogen dominance, help control the surge of DHT in the body. Less DHT means less oil gland stimulation. Birth control pills really do work in helping you bring your sebum levels back to normal and give you that shine-free complexion, as they are widely and effectively used to treat acne.

This is not an over-the-counter drug. You should consult your doctor first to get proper medical advice, prescription and clear instructions for its use.

Word of caution: Most birth control pills are FDA approved for acne treatment but not specifically for oily skin. An off-label prescription may be used by your dermatologist. You should know that most women who stop using contraceptives after taking it for a long time may experience breakouts. Also, it takes time (2-3 months) for your body to adjust to its effects. In general, long-term use of birth control pills isn’t good for your health. Seek your doctor’s advice should you have any concerns about this.

Eye Shadow Tips…

shunblondehairCream eye shadows have emerged in recent years, yet the most common complaint is that they crease and fade quickly. The easy fix is a primer, which preps the skin, allowing the color to act more like a powder. Cream-to-powder formulations, English said, “Start out fluid and amorphous but dry down to set themselves,” so you get both the pigment and longevity. Some cream eye shadows come in a stick and can be applied directly to the eyelid and blended with your fingers. Powder eye shadows can be applied with a brush or your fingertips and are especially good for creating a smoky eye.

How To Become A Makeup Artist Without Schooling

Makeup artists are not created overnight but need time and opportunities to develop their skills. They are not required to go to school or be licensed to practice their trade in most states. However, enrolling in a cosmetology school with a makeup program can help the makeup artist gain basic skills and techniques. Perfecting makeup skills and building a clientele is up to the individual, and the ways to achieve that are as varied as the colors a makeup artist has at their disposal.



Learning Skills

Enroll in a cosmetology school that teaches makeup application. Look for schools with instructors working in the commercial makeup industry to obtain current knowledge about makeup technique and products. Adding a certification from a licensed cosmetology school to your resume could put you ahead of others without certification when vying for jobs.


Study the techniques of successful makeup artists. Staying informed about new trends in the world of celebrities and modeling can inform your own makeup skills. When you see an application you are inspired by, track down the makeup artist who applied it and follow their work to learn more.


Volunteer your services. Few makeup artists earn money for their services until they develop a reputation, and volunteering your services is a way to let others know you are skilled as a makeup artist. Many build a customer base by working for free or low wages for small film and television production companies, student films, budding photographers or local organizations putting on events such as fashion shows or theater performances.


Practice on friends and family. Practice new techniques and try new tools on your friends and family members before introducing new ideas to customers. Give your friends and family business cards so they can recommend you to others.

Ways to Advance

Specialize your skills. Take courses and classes about special makeup skills such as special effects, corrective or permanent makeup. Makeup artists with specialties broaden their earning potential. Look for classes from product manufacturers and professional makeup artists working in specialty fields.


Train with a makeup manufacturer. Becoming certified as a professional using a particular makeup brand can help build your clientele. Loyal customers to certain makeup brands provide a built-in customer base. Contact makeup manufacturers to learn about their training and certification programs.


Work as an assistant to a makeup designer. Makeup designers work for fashion designers, photographers and film and television production companies. Working under their direction can help you learn more about the many ways makeup is used to convey emotion, represent an era and support an actor. Makeup designers usually have assistants and senior makeup designers working for them.

What to Expect

Obtain a cosmetology license from your state cosmetology board. Although makeup artists do not need licenses, having a general cosmetology license may be necessary to work in a spa or salon as the resident makeup professional. Licenses usually require an education in a state approved cosmetology school, passing a state cosmetology exam and paying a licensing fee.


Work long hours. Because makeup is needed before a scene can be filmed, makeup artists working in television and film must show up for early calls to set and work late nights. At the beginning of your career, you may be working in cramped quarters and uncomfortable conditions for no pay. You will need to be innovative and flexible to earn a good reputation.


Provide your own makeup and follow direction. Makeup artists typically provide their own makeup and tools. They are often told what look to create and what colors they can and cannot use when working in movies or television. Owning a portable, lighted mirror may be necessary.


Work in other industries to make ends meet. Low or no pay does not mean you have to starve. Many makeup artists work other jobs while building their careers. Some in film and television also work as production or casting agent assistants. Jobs in the nightclub industry could put you in touch with people who need your makeup skills.

Daytime Eye Makeup

Brazen liner, glamorous glitter and mega-lush lashes are a few of our very favorite things, but we know—much to the dismay of our drama-loving hearts—that they’re not always appropriate for daytime settings. To help us walk the fine line between what’s suitable and what’s overkill for the office, we got the five rules of daytime eye makeup from professional makeup artist Lashundra Easton.


1. Avoid Black & Glitter

“First, I believe makeup should be fun and highlight your beauty. However, if you work in a corporate or conservative setting, ‘too-much’ eye makeup is not work appropriate. For example, a dark smoky eye is a no-go for everyday wear at the office. Avoid using colors like black, dark blue or anything glittery,” SHUN advises.

2. Master Subtle Liner

If you love liner, but don’t want to look overly done Shun has two great techniques for subtle liner. “Dash the eyeliner pencil into the lash line—it will make the lashes look fuller,” or “use a cake eyeliner (a water activated, usually potted liner) with a stiff, flat brush. Apply the eyeliner under the lash line for a ‘non-eyeliner’ look.”

3. Lighten Up Your Smoky Eye

If you love yourself a pretty smoky eye, don’t feel like they’re completely banished for daytime. If you opt for “more subtle tones like plums, greys or browns you can create a lovely daytime smoky look. Apply the darkest tone close to the lash line then blend upward toward the crease. You want to create a sunset effect. Then finish it off with a couple of coats of black mascara,” SHUN says.

4. Keep it Simple

If you need inspiration for the perfect daytime eye makeup, Lashundra shared her recipe. “First, I apply a skin tone eye base to brighten my eye. Second, I apply eyeliner under the lash line to make my lashes look fuller. Third, I fill in my eyebrows. The eyebrows frame your eyes, so never forget to define them. Lastly, apply several coats of mascara. It’s a clean, fresh look for everyday.”

5. Wear What You Love  

The most important rule to keep in mind? “Never wear anything you are not confident in. Makeup should bring out our inner confidence. If you love bright shadows go for it, but be sure all colors suit your skin tone and compliment your eye color,” SHUN says. When in doubt, tone down the glamorous looks you love to interpret them for day, and do you, girlfriend.

Tips On Beautiful Skin


Afro-American woman with flawless skin
Afro-American woman with flawless skin

1- WATER, WATER, WATER! – So simple and inexpensive yet SO EFFECTIVE.  Ladies, water is what the bulk of our bodies is comprised of.  It allows so many important cellular functions to take place AND by drinking enough of it, it can offer relief from things like constipation, food cravings, fatigue, dry skin, headaches, excess body fat even water-retention problems.  Without enough water, your body is not flushing out toxins properly.  If toxins are not being eliminated properly, it affects your physiology.  Everyone should be drinking EIGHT to TEN 8oz. glasses of water (preferrably purified) per day.  Try to do this for 3 months and let me know if you have noticed positive changes and more beautiful skin.

2- SUN EXPOSURE– Our sun is a magnificient wonder of nature and indispensable to life.  Being out in the sun is healthy and unfortunately there is too much negative press lately about completely avoiding the sun.  The skin cancer scares have caused the entire population to regress and retract from any sun exposure at all, which is not good.

The truth is, a regular dose of it is necessary for maintaining adequate Vit D levels, which in turn is necessary for a myriad of reasons (but that topic is for another website…).  Anyhow, limit an overdose of sun exposure and when you are outdoors, protect your skin with a good quality sunscreen to block out harmful rays which will decrease your chances of a nasty sunburn.

Years of neglect will, over time, render obvious signs of aging such as sun spots, hyperpigmentation, premature wrinkles, spider veins, etc….

3- EXFOLIATION: Our bodies shed many many many dead skin cells every day.  Many of which are still laying on your body’s skin surface.  If not cleaned regularly, your skin, particularly your face can be greatly affected by these dead skin cells.  They can end up clogging your pores and creating the perfect harvesting medium for bacteria, thus, clogging your pores.  This results in blackheads, pimples and acne.  It is of great importance to exfoliate to rid your skin surface of dead skin cells.  A good cleanser will also allow a little deeper cleansing to ensure some of the stubborn cells still trying to cling on for dear life can be sloughed away as well.  A good exfoliator will get the job done without being too harsh on your beautiful skin.

4- OMEGA 3’s: Now here is one of the absolute best anti-aging and skincare tip around.  Unfortunately, little of us know about the effectiveness of OMEGA 3 fatty acids.

Did you know that upping your intake of omega 3 will help your skin look younger, decrease pimples/blemishes/acne, boost your brain power as you get older, help with inflammation in your body and keeps your heart health is check?  That’s right. Omega 3 is an essential fatty acid and fatty acids are vital for the proper functioning of every cell in your body and that includes your skin.

Omega 3 fatty acids maintain the structure and fluidity of the cell membrane making sure nutrients enter the cell and waste products are removed. They also have the ability to decrease inflammation (which is what acne is…inflammation/infection).  As your body can’t make these fatty acids – it has to constantly replenish them from food intake.

I had once recommended Omega 3 fish oils to our nanny who had serious acne.  I wish to this day I had taken before and after pictures to have been able to prove it to the world.  In just 5 days, the inflammation and redness had decreased so dramatically that my husband asked if I knew how she cleared up her complexion.  He was astounded.  If you have acne, you should seriously consider using the Omega 3’s I recommend below.  Why would you want to medicate yourself and burn your skin with prescription potions?  These can often had serious, permanent side effects. Try the OMEGA 3’s.  There is nothing to lose and everything to gain.

Omega 3 fatty acids are magic for achieving beautiful skin. It helps in  keeping skin cells moist and strong  which is an essential element of younger looking skin. Recent studies have shown that a diet low in essential fatty acids – and that’s around 99% of US citizens – can lead to dry skin and premature wrinkles.

So if you want younger, blemish-free looking skin, boosting your intake of fatty acids will do wonders for its smoothness and radiance of and help you stay wrinkle free for longer as well as keep pimples and acne to a minimum.  Give yourself 3 months for proven results.

Also, to maximize its effectiveness, be sure to use a fish oil made from small fish (sardines, anchovies, krill).  AND – be sure to look at mg’s of each EFA & DHA ratios.  The higher the better!  The one brand I have found most effective in terms of quality and high fatty acid content is here. I have not yet found a more superior and effective product.  Personally, Omega 3 fish oils are part of my daily supplement intake. This product contains a very high content of DHA and EPA, contains VIT E to prevent oxidation of the oils once ingested.  This means you make use of WAY more fatty acids once you swallow it.  If you choose a less superior product, you will need to take 8+ capsules a day to get the daily requirements of your omega 3 fatty acids AND you will get through the bottle much quicker.  You get what you pay for indeed.

5-ANTI-AGING TREATMENT CREME,: This product is one I CANNOT live without.  I swear by it and so does everyone else who uses this.

Now, if you’re like me and get overwhelmed and skeptical of products people swear by and promote, you are thinking – “whatever, another gimmick and an empty promise in getting results from yet another skincare anti-aging product…”

I am not going to try and promote it first of all because it is what it is. It speaks for itself and all I can do is speak of my experience with it.  One of my very particular clients emailed me one day and I quote:

“My mom went into the Shoppers Drug Mart (Canada’s leading retailer of beauty, health and pharmacy products and services)close to their house the other weekend and the lady at the cosmetics counter measured the moisture in her skin on her face.  I guess highest is 40% and she measured 34% and the woman was shocked!!  Wanted to know what cream she was using (was selling neutrogena).  IT WAS THE PENTAXYL!!  Can we order 2 more tubes… 1 for her and 1 for me when you get a minute?”

As you can see, PENTAXYL, a powerful new cosmeceutical that helps reduce the signs of aging, features an advanced formula that penetrates into the fine layers of skin for maximum results. The ingredients have been shown in clinical studies to significantly reduce the appearance of fine lines and wrinkles, increase skin firmness and thickness, improve skin discoloration and hydration and even improve skin texture and color. Regular use of Pentaxyl will leave you with a clean, vibrant and more youthful look without injections or surgery. Visible results can be seen within a few weeks.

My skin texture and suppleness has changed so much. That’s how I would describe the change.  I feel as though I have had my skin buffed over and over again.  It’s like it’s been polished and plumped.  It is simply amazing.

Primary Benefits:

-Works on both the epidermis and the dermis

-Contains Three Peptide formulas

-Matrixyl® is based on wound healing and tricks the skin to produce its own collagen

-Reduces the severity of wrinkles and furrows (especially in the brow, forehead and eye areas)

-Increases skin firmness and thickness

-Reduces skin discolorations and increases hydration

-Improves skin texture and color

-Reduces the appearance of stretch marks

***For optimal results apply day and night.  Must warm up cream between your fingers and massage lightly to create a little friction and heat.  It works.***