Kat Von D Foundation


A high-pigment, full-coverage foundation with a matte finish and 24-hour wear—now with a new look in a total of 30 shades. Featuring 30 full-coverage, matte shades—renamed to include undertones for easier shade selection—Kat Von D’s bestselling foundation collection


What it is:
A high-pigment, full-coverage foundation with a matte finish and 24-hour wear—now with a new look in a total of 30 shades.

What it does:
Featuring 30 full-coverage, matte shades—renamed to include undertones for easier shade selection—Kat Von D’s bestselling foundation collection has a shade to cover virtually all skin tones. From the fairest of the fair to deep, rich tones, this shade range has you covered with the same, 24-hour wear and high-pigment formula, beautifully packaged in a sleek new design.

With just one light layer, the creamy formula corrects discoloration, stops shine, and hides blemishes. Formulated with 21 percent pigment, this powerful foundation is loaded with proprietary pigments, and an exclusive high-tech blend of silicone elastomers and silicone esters to bind the formula so you get total matte coverage that stays waterproof, fade-proof, and transfer-resistant all day long.

What it is formulated WITHOUT:
– Parabens
– Sulfates
– Phthalates

What else you need to know:
Lock-It Foundation’s innovative airless chamber prevents contamination to protect and maintain the creamy consistency so that every pump delivers a precisely measured, fresh dose to flawlessly cover your entire face.

Prep skin with Lock-It Hydrating Primer for more comfortable wear and better application of Lock-It Foundation.

Kat Von D used an antique wax seal as the inspiration for the new Lock-It Collection design.

#VeganAlert! Lock-It Foundation is completely free of animal-derived ingredients.

“I am proud to say that Kat Von D Beauty products are never tested on animals—and never will be.”—Kat Von D



Steps To Applying Flawless Foundation

Creating a flawless foundation may appear difficult especially after several attempts that will end up with blotches, patches and caking. When you look at magazines, you will see cover girls with full coverage and flawless foundation—no no caking, streaks, or patches. The truth is, there are tips that you can follow to achieve a flawless foundation application:


•Wash your face.
It is always important to have a clean face before applying foundation. Using a good facial cleanser, gently cleanse your face. Continue to work on a lather. Remember to wash and not rub. Rinse your face thoroughly with lukewarm water.

•Apply a toner.
Apply a facial toner after washing your face. It removes the excess dirt from your skin. It also removes the residues from your facial cleanser. It not only freshens up your skin but also balances you skin pH after washing. It is best to chill the toner before use to help close your pores.

•Apply moisturizer.
Facial moisturizers help solve issues such as drying, oiliness, and aging of the skin. Most of the moisturizers out in the market contain organic ingredients that help keep the skin healthy-looking. If you have sensitive skin, it is best to choose a moisturizer that has a label saying “non-comedogenic” and “fragrance-free”. For the blemish-prone skin, experts recommend the use of tinted moisturizer. This type helps even out the skin tone and discretely covers the blemishes of the skin. Apply a hefty amount of moisturizer. This is good for the skin since it re-hydrates the face and brings back the lost moisture due to facial cleansing and chemical exposure. Be sure to apply the moisturizer all over the face and the neck. Let it stand for about ten minutes before proceeding to the next step.

•Apply primer.
Apply a primer over your face. This serves as a makeup base for smoother application of make up. Primer can help prolong your makeup application. The advanced formulation of makeup primers helps treat, protect and smooth the skin. It also helps in fighting off the appearance of wrinkles caused by sun exposure and aging. Best buys are those that contain botanical extracts that help diminish redness and blemishes. Some primers also contain sunscreen protection to protect the skin from the harmful UV rays emitted by the sun.

•Choose a foundation.
Select a foundation that is suited to your skin tone. Try on at least three different tones on the back of your hand to determine the best foundation that suits your skin. Apply a small streak from the lower cheek to the upper cheek evenly using a dabbing motion.

•Foundation application.
After choosing the best foundation tone, you can now proceed to coverage. Apply a quarter cent-amount of foundation at the back of your hand. Dip a damp makeup sponge or foundation brush into the foundation. Make sure to keep both sides coated. Apply the makeup in dots over your forehead, cheeks, chin and neck. Blend in an outward motion working toward the hairline and jaw line. Use gentle outward strokes. Finish off by brushing some loose powder over the face and neck.

For a slightly sun-kissed look, apply a hint of bronzer over the cheeks, chin and forehead. Applying your makeup foundation using these methods could help you achieve a flawless look.

Foundation Tricks Makeup Artists Use to Make Pores Look Smaller

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Large pores are such a bummer. Since pore size is mainly controlled by things like genetics and age, the bad news is that if yours are not so petite, you’ll have to live with it. The good news is that there are lots of skin care products you can use to help minimize the appearance of them. As for makeup, with the right products and a little professional-makeup-artist know-how, you can make your pores look pretty much nonexistent.

Get primed. “To conceal larger pores, it’s important to start with a good primer; that way the makeup won’t accentuate pores. I love Neutrogena Shine Control Primer. It’s weightless and doesn’t feel greasy.” —Daniel Chinchilla, who works with Ariana Grande and Keke Palmer

Even out your skin tone. “Foundation normally exaggerates pores. The best thing to do is even out the skin tone with M.A.C. Studio Face and Body Foundation. If skin is evened out, the pores will blend in better.” —Niki M’nray, who works with Rihanna and Gigi Hadid

Try the Surratt Beauty Surreal Real Skin Foundation Wand. “I have large pores, and I’ve been using this on myself. The finish is gently matte, almost ‘mattine,’ and it really diminishes the look of my pores. Without looking heavy, it evens out the skin, and the wand brush beautifully buffs the product out to near invisibility.” —Fiona Stiles, who works with Gabrielle Union and Chrissy Teigen

Opt for a compact foundation, like Chanel Vitalumière Aqua Fresh and Hydrating Cream Compact. “Using a compact allows for pinpoint coverage in areas where pores are larger. This foundation is light and filled with moisture, making your skin look fresh and your pores lightly concealed, avoiding any clumping of product.” —Robert Greene, who works with Tinashe and Samira Wiley

Or Koh Gen Do Aqua Foundation. “It delivers sheer to medium dewy coverage that looks like your skin. Minerals are cut in supersmall particles to reflect light off of the pores.” —Azra Red, who works with Zola Jesus and Sita Abellan

Apply your foundation the right way. “To fill in the pores and blend them, apply the foundation using a synthetic brush in a crosshatching motion. Finish with a soft-focus powder, like the Koh Gen Doh Maifanshi Face Powder to set and bounce the light in the most believable and flattering way.” —Suzy Gerstein, who works with Camilla Belle and Christy Turlington Burns

Try Estée Lauder Double Wear Stay-in-Place Makeup. “This foundation has incredible coverage. It’s a bit heavy, so if you want more sheer coverage, it’s fine to sheer it out with your favorite moisturizer.” —Sarah Tanno, who works with Lady Gaga and Suki Waterhouse

Make sure you have the right tools. “For larger pores, it’s more about the tools than the product. I say Beautyblender all the way. Also, using a stippling brush with your foundation will soften and conceal large pores.” —Edward Cruz, who works with Priyanka Chopra and Kat Graham

Dermablend Cover Creme Foundation

A little secret on Dermablend concealer, it gives great coverage, very soft and creamy sold in a tube kinda like lipstick. Make sure your skin is clean before applying the concealer around the eye area. You can also use the concealer as a foundation then set with face powder of your choice.

The Dermablend Makeup which costs around $30 and so far one of the most expensive foundations that I have tried, but does the price live up to its quality?

How to Hide Dark Under Eye Circles or Lighten Them with Makeup

Most women over thirty will at some point wonder how to get rid of under eye circles. There are three  ways to attack the problem of dark under-eye circles: prevention, topical application and   cosmetic restoration. Holistic prevention, while     being the easiest solution for some people is also     the least effective for most.

Tips to Cover, Hide & Conceal Dark Under Eye Circles with Makeup

But home remedies can only do so much. If your dark under eye circles don’t budge even after a long nap and eight glasses of water a day, it’s time to go the cosmetic or make up route. There are lots of options here, some more useful than others.

  1. Apply a Good Moisturizer  Moisturizers are helpful mainly in that if you have lines around your eyes, the shine from the moisturizer will help lessen them and create a lighter look. Look for moisturizers with natural ingredients such as avocado oil, sesame, Vitamin K and Vitamin E. Moisturizer also works well as a base for under eye makeup like concealer because it smoothes the skin and makes it easier to apply a tinted cosmetic. There are no make-up secrets here: moisturizer will help other makeup keep from caking.
  2. Use a Makeup Primer for Long Lasting, Streak-Free Concealer   Makeup primers help makeup stay in place, last longer and fill in fine lines and wrinkles.  Makeup primers are worn over your favorite moisturizer, but under your foundation makeup.  If you have fine lines under your eyes, a makeup primer will stop concealer from filling in those lines creating an unnatural creased or streaked look.  Makeup primers also stop natural skin oils from eroding away your morning makeup application throughout the day.   Your makeup will look fresher much longer without re-applying.
  3. Choose the Right Color Concealer  The best beauty product for under eye circles is concealer, and most makeup artists agree that it’s important to use one with a slight golden color, as yellow tones counteract dark ones. Chamomile has long been known as a natural remedy for skin, and some concealers contain this ingredient which can help cure as it covers. Concealer is great for dealing with dark circles as long as you get the right shade and apply it correctly.
  4. Don’t Use Concealer that is too Light in Color  Some women make the mistake of choosing a concealer that’s too light: then you wind up with reverse-raccoon eyes, where the whiteness under your eyes looks strange and somewhat alien. The ideal concealer is usually a shade lighter than your foundation. To some extent, the area under the eyes is somewhat shadier than the rest of your face because the eye sockets naturally are somewhat receded into the face. If your concealer is too light, your eyes will disappear in the glare.
  5. Dot Concealer Under Eyes with Ring Finger  Concealer can be applied before or after foundation or without foundation at all.  It is really a personal preference.  When it comes to natural looking concealer less is more.  Add “dots” of concealer in the darkened area under the eye starting with the inner corner and following your orbital bone.  Next begin blending in the dots of concealer with your ring finger (preferred method) or concealer brush.  Your ring finger is your weakest finger, therefore, the most gentle on your under eye skin.  The under eye area is extremely delicate, so be very gentle when applying concealer to avoid adding future wrinkles and irritation.
  6. Follow up with Power to Set   To keep concealer in place, apply a light layer of power over the under eye area.  If you find power is not enough to keep your concealer application fresh all day long, try adding a makeup primer to your daily makeup routine.  Primers are worn under your makeup, but over your moisturizer (see Tip #2 above).


What Causes Under-Eye Circles & Darkness?

Dark circles under the eyes tends to be a genetic issue and practically unavoidable if dark under eye areas run in your family. But for people whose genetic background doesn’t predispose them to dark circles, the easiest solution may be to get some sleep and drink a lot more water. One of the first signs of fatigue or dehydration is dark circles that appear under the     cat eye  eyes. The under-eye skin is thin, with a membrane that runs between a fatty layer and the outer layer of skin we see. When your body needs water, it shows up around the eyes first. Drinking liquor causes   dehydration, as does over consumption of sugar and                            caffeine. Stress also causes under eye puffiness.

Diet can impact your face too, especially if you have food allergies, and sulfites in wine can wreak havoc on the delicate skin around your eyes. So, once again, the answer nobody wants to hear: you  might be able to banish undereye circles from within by taking care of your health.

Non Surgical and Surgical Treatments to Correct Puffy Under Eyes

If you’re tired of trying to erase your circles with eye cream, you may be looking for a treatment or  even a cure. Looking tired all the time can affect     your morale as well as the way people treat you. There are non-surgical options to eliminate puffy or dark undereye areas: injections performed by cosmetic surgeons can fill the hollows, and need repeating every three or four months. A really good ocularfacial surgeon can tighten the skin of the eyelids, reducing the puffiness. Called blepharoplasty, eyelid surgery can get rid of   puffy upper or lower eyelids and hollow, tired looking eyes. If you go this route,  make sure to find a specialist who has done thousands of eyelids, ask to see before and after  pictures and check with the local medical board to  check the surgeon’s history with other patients.

1 Year Blog Celebration with WordPress – How To Blend Foundation

Knowing how to blend foundation makeup is the most important step in applying makeup to your face. Foundation makeup serves as a base, and proper blending is necessary for natural-looking coverage. Your fingertips can serve as the best tool to correctly apply foundation makeup.



    • 1

      Use your fingertips to gently smooth on foundation under the eyes.

    • 2

      Apply foundation to your forehead by making side-to-side strokes then blend up and down to fully cover your forehead.


    • 3

      Dot each cheek with foundation then blend out to the hairline. Sweep your fingertips in toward the nose and then blend downward.

    • 4

      Put a small amount of foundation on your nose and blend up and down then over the sides of your nose.

    • 5

      Make small side-to-side strokes to blend foundation on your chin then move up and down.

    • 6

      Smooth your fingertips along each area of your face and spread your foundation makeup evenly to provide a level, natural surface for your powder.

Tips & Warnings

  • Shake your liquid foundation very well before application and use small amounts of foundation on your fingertips to apply.

  • Apply foundation to your eyelids to hide discoloration.

  • Focus on the center of your face and use less foundation and powder around the edge of your face and hairline.

  • Do not use concealer under your eyes. Apply foundation under your eyes for a more natural look.

  • Avoid sponges as they absorb more foundation than necessary. Your fingers are the best blending tool you own.

7 Tips for Makeup Application Last All Day


Most women would prefer to have to apply their makeup once in the morning and have it last all day long.  Unfortunately, by midday, it is usually faded, smeared or smudged, and in need of a major refreshing.  However, there are some things you can do to help your makeup last longer.  Certain tricks and techniques will prevent you from having to do major repairs halfway through the day.




What Are the Biggest  Problems With Getting Makeup to Last?

As the day wears on and we are exposed to sun and wind and fresh air, the  skin on our faces will produce more oil, which breaks down the makeup we so  carefully applied earlier.  Being able to  control oil and shine will help keep the foundation on and keep the skin tone  even.  Certain cosmetics products, like  mineral makeup, will often last longer because of the natural ingredients and  their ability to control the shine.
Also, eye makeup will often smudge or smear if we rub our  eyes.  Plus, if the right techniques are  not used to apply eyeliner and eye shadow, unsightly creases will appear,  making the makeup look less fresh and clumpy, and it may even start to flake  off.


What Can You Do to  Help Makeup Last?

If you want your makeup to last all day long, then you need to use better  techniques to apply.  Using the right  beauty products in the right combination, perhaps with a quick midday touch-up,  will help you have a face that looks as fresh at the end of the day as it did  when you started.

Tips for How to Makeup Last All Day

  1. Start  with a perfectly clean face.  Never  apply fresh makeup over yesterday’s leftovers.   You should have washed your face the night before, so all you have to do  is use a toner to remove any oils that may have been created overnight.
  2. Use the  right moisturizer.  Choose a  moisturizer that is right for your skin type (e.g., normal, oily,  combination).  Don’t forget to always use  a moisturizer with an SPF of 15 or greater—protecting your face from sun  exposure is super important for maintaining your beauty and reducing the aging  and damaging effects of sun exposure.
  3. Use  makeup primers to help smooth skin.  Primers  help to fill in small lines and wrinkles and make the skin ready to have makeup  applied.  Primers can help to even out  skin tone, minimize redness and help to conceal under eye bags and puffiness.
  4. Apply foundation evenly.  Choose a good foundation product, again, one  that is appropriate for your skin type.   Apply evenly, using a sponge rather than your fingers.  Try mineral based products for best results.
  5. Use  powder.  After applying foundation,  use a translucent powder to “set” the foundation and help prevent it from  breaking down due to skin oils.  Apply  the powder to your eyelids as well, to control the oils that will be created in  the eyelid area which will prevent creasing of the eye makeup as the day wears  on.
  6. Avoid  touching your face.  Resist the urge  to rub your eyes or touch your face during the day.  Not only are you likely to smear or smudge  your makeup, but the oils and dirt from your hands will cause the makeup to not  last as long.
  7. Touch up  as needed.  A quick lunchtime touch  up with a powder compact and disposable blotting papers can help to absorb the  oils that your skin has created in the T-Zone (forehead, nose and chin), and  give you a fresh clean look that will last for the rest of the day.  Lightly apply another layer of translucent  powder by dabbing, not rubbing.  Also,  take a quick moment to reapply your lipstick, and you are ready to go!

You won’t have to worry about having that “end of the day”  look if you take the time to apply your makeup properly in the morning and just  take a few moments for a quick touch up in the middle of the day!  Help your makeup last by doing it right the  first time!


How To Cover Your Eyebrows Using The Glue Stick Method

1.Clean brow are with alcohol and be extremely careful not to get it in your eyes. This will help the glue stick to your oil free skin!!
2.Use the spooly brush to comb your brow hairs in a downward motion
3.drag glue downwards though brow hairs. If you really wanna make sure you tucked the glue under your hairs you may also move the glue stick in an upward motion through your brows. I do not recommend going against the growth of your brow hairs because I have known sticky glue sticks to pull out brow hairs and that is not what you want.
4.Use your finger to smooth your brows down as flat as you can get them.
5.Apply a thin second coat of glue and smooth it out with your finger again. Use a brush or puff to set the glue with a fine layer of translucent powder.
6.Scrape off a chunk of glue and use your spatula to smooth it evenly over one brow at a time. Pay careful attention to really making the edge where the glue meets your skin extra smooth. You may use your fingers at that point if necessary to make the edge less lumpy.
7.wait at least one minute
8.powder your browns lightly with either a translucent powder or powder foundation to absorb any last bit of moisture from the layers of glue
9.Use a brush to stipple a thin layer of concealer two shades lighter than your skin onto the brows. If the texture is at all slightly uneven use the brush to push the concealer into those tiny crevices to make them appear less deep and noticeable. Be very gentle you don’t want to make any more depressions in the glue or make existing ones worse!
10.Set the concealer with a powder foundation or a translucent powder
11.Repeat the process of using your brush to apply concealer a second time but this time use a concealer that matches your skin tone as closely as possible but never darker.
12.Smooth out the concealer by using a patting motion (NOT DRAGGING!!!) do this using a damp make up sponge like the Beauty Blender
13.Set again with powder (preferably using a powder puff like Laura Mercier’s
14.Apply your foundation over your work using the damp make up sponge
15.wait for your foundation to set/dry
16.Set work using a powder puff or extremely light strokes with a brush with either your powder foundation or a translucent powder
Use a wash cloth soaked in very warm water as a compress. You may also add a little eye make up remover to the washcloth if you like. When the glue has softened gently slide of your face. Use your regular cleanser and moisturizer afterwards and your good to go!!!

Helpful Tips…
1.Apply all layers very thinly. The idea is to build the amount of coverage you will need in a smooth and precise manner;
2.Do not cake on thick layers or you will create a lumpy, thick, disaster. Less is more here. You can always add more but in this case it is damn near impossible to reduce or take away layers if you make the mistake of getting overzealous with product.
3.Give each layer time to set and dry
4.If you need your brows to be 100% covered, such as you are trying to look like a cancer patient or a baby or whatever, make your first layer of concealer a white on to cancel out the darkness of your brow hair more effectively. Consecutive layers of concealer may be done with a full coverage tattoo concealer. Kat Von D makes a great one available at http://www.Sephora.com Additional layers of powder may be done with a foundation powder.
5.If you re planning on putting eyeshadow over your brows it is OK if they are ever so slightly visible when you have completed covering them. At that point the issue really is the texture and you need to make sure they are really smooth so that the eyeshadow you put over it looks nice and even.
6.Be patient with this!!! You may need to experiment several times to get it just how you want it in terms of texture and how much coverage you want.

Products Used:

1.99% isopropyl alcohol
2.Tissue or cotton swab
3.Glue Stick (preferably acid free)
4.Spooly brow brush or clean mascara wand
5.MAC Mineralize Skin Finish Powder Foundation in “Medium Plus”
6.Stila #33 Dual ended Foundation/concealer brush
7.Artist spatula, business card, old credit card, or anything with a dull flat edge
8.Lise Watier Portfolio Corrector concealer palette #695 “Light”
9.MAC Studio Finish Concealer “NC35″
10.Beauty Blender Sponge
11.Make Up Forever HD Foundation #125
12.Make Up Forever HD Powder

How Long Should You Keep Your Make Up?

How many months or years you should hold on to your eye shadows, blushes, lipsticks, and other cosmetics depends on several factors. Among important considerations when deciding time to toss and replace beauty products: type of make up, how it’s been stored, and whether you’ve had an eye infection. Some make up shouldn’t be kept longer than 3 months, but you can hang on to other paints and varnishes for a couple years.

The United States doesn’t have any laws that require cosmetic manufacturers to include expiration dates on their packaging. Guidelines for when to discard make up are usually doled out by people who work within the cosmetics industry. The Food and Drug Administration keeps an eye on cosmetics manufacturers, and they provide some general advice for consumers.

To get maximum longevity from your make up, buy only cosmetics that haven’t been opened. When you get your goodies home, store them in a cool, dry place, away from direct sunlight. Always close the lids tightly after use.


Here are some common cosmetics and the recommended shelf life for each after it has been opened for the first time.

  • Mascara: Toss your mascara after 3 months. Mascara has the shortest life span of all make up because the risk of transferring bacteria back and forth from your eye into the mascara tube is so great. If your mascara starts to dry out before its 90 days is up, throw it away. Don’t add water or saliva to your mascara to rewet it. Doing so will only increase your chances of getting an eye infection.

  • Eye pencils: Eye pencils can be kept up to 2 years. To make sure you’re using a clean tip, sharpen before each application.

  • Eye shadows: Keep your applicators clean and your liquid shadows should last 12 months. Powder shadows will keep 2 years.

    If you’ve had an eye infection, you’ll need to throw out all the eye make up and applicators you used from the time you developed symptoms. The virus or bacteria that caused the infection has probably taken up residence in your make up, so using those cosmetics again could cause you to develop another infection.

  • Lipsticks: You can stow your tube lipsticks and your lip pencils for 2 years. As with eye pencils, sharpen your lip pencils before each use.

  • Blushes and powders: Discard your cream blushes after a year, powder blushes and powders after 2 years.

    Think of your make up a bit like you do your food. If it smells weird, develops a film, or has a mold-green tint to it, it’s gone bad and needs to be tossed out.

  • Foundations and concealers: Moisturizing foundations and stick concealers can hang around for 18 months. A 12-month shelf life applies to both oil-free foundations, which can dry out quickly, and liquid concealers.

    Using clean brushes and sponges will help lengthen the life of your cosmetics. Be sure and wash or replace your applicators frequently.

When you open a cosmetic for the first time, write the date on the product. It will help you keep track of how long you’ve had the make up so you’ll know when it’s time to throw it away.