Kat Von D Foundation


A high-pigment, full-coverage foundation with a matte finish and 24-hour wear—now with a new look in a total of 30 shades. Featuring 30 full-coverage, matte shades—renamed to include undertones for easier shade selection—Kat Von D’s bestselling foundation collection


What it is:
A high-pigment, full-coverage foundation with a matte finish and 24-hour wear—now with a new look in a total of 30 shades.

What it does:
Featuring 30 full-coverage, matte shades—renamed to include undertones for easier shade selection—Kat Von D’s bestselling foundation collection has a shade to cover virtually all skin tones. From the fairest of the fair to deep, rich tones, this shade range has you covered with the same, 24-hour wear and high-pigment formula, beautifully packaged in a sleek new design.

With just one light layer, the creamy formula corrects discoloration, stops shine, and hides blemishes. Formulated with 21 percent pigment, this powerful foundation is loaded with proprietary pigments, and an exclusive high-tech blend of silicone elastomers and silicone esters to bind the formula so you get total matte coverage that stays waterproof, fade-proof, and transfer-resistant all day long.

What it is formulated WITHOUT:
– Parabens
– Sulfates
– Phthalates

What else you need to know:
Lock-It Foundation’s innovative airless chamber prevents contamination to protect and maintain the creamy consistency so that every pump delivers a precisely measured, fresh dose to flawlessly cover your entire face.

Prep skin with Lock-It Hydrating Primer for more comfortable wear and better application of Lock-It Foundation.

Kat Von D used an antique wax seal as the inspiration for the new Lock-It Collection design.

#VeganAlert! Lock-It Foundation is completely free of animal-derived ingredients.

“I am proud to say that Kat Von D Beauty products are never tested on animals—and never will be.”—Kat Von D



What is the best foundation for mature skin?

What is the best foundation for mature skin? Here are 11 recommended foundations!

A revolution has occurred in the beauty industry. There are now entire ranges being designed for over 30s and over 50s. Designers are constantly using groundbreaking technology to concoct makeup formulas which flatter and reduce the signs of aging.

These high-tech, age-friendly products are designed to fill in fine lines, moisturize, and give a flawless complexion by hiding imperfections and (best of all) to give the face an instant lift.

Your beauty regimen needs change as you age – we all know it. Out with glittery eye shadow, and in with skin smoothing makeup primers and eye serums. Foundations these days are designed to work with, not against, mature skin and actually improve texture and tone. Here are some of the best foundations on the market. They range from those found in pharmacies and department stores to the most luxurious store brands. Yes, there is a difference in quality when it comes to foundation, however these are the most beloved, as well as, tried and tested, by mature women around the world.

1. LA MER The treatment Crème Foundation

Contains the same ingredients as the legendary face crème as well as SPF15 and has the ability to airbrush large pores and any discolorations or pigmentations.

2. Make Up For Ever Liquid Lift Foundation

This is a hidden gem for those with combination, dry or mature skin. It provides a medium coverage that gives the appearance of firmer and lifted skin. The biggest plus for this foundation is that it is oil-free and creates a smooth complexion through its light weight formula

3. REVLON Colorstay Whipped Crème Makeup

Great foundation at a fabulous price for all skin types. This foundation is popular regardless of the person’s age, profession or makeup ability.

4. Clinique Almost Powder Makeup

Fantastic for those with sensitive skin as it can cover up rosacea and melisma. It is compact and creates a flawless base.

5. Lancôme Renergie Lift Makeup

Perfect for those with normal to dry skin. This foundation instantly makes your skin radiant whilst erasing fine lines for seamless beauty.

6. MAC Face & Body Foundation

For those who want a sheer to light coverage foundation. This foundation is buildable and works best for all skin types except oily skin. It provides a natural satin sheen to your skin whilst being moisturizing.

7. Maybelline Instant Age Rewind

For those who want a light to medium coverage and have the ability to “firm up the skin”.

8. Chanel Perfection Lumiere

If you have an oily T-zone or find your skin oiler in the summer, this is the foundation for you. This is an oil-free foundation with added protection of SPF15, which provides a lovely matte coverage for your makeup look.

9. Estee Lauder Re-Nutriv Intensive Lifting Makeup

Perfect for those with dry or sensitive skin. It is a creamy foundation, which is specially made for mature skin, and works a treat on sensitive skin, skin with redness, fine lines and wrinkles.

10. L’Oreal Visible Lift Serum Absolute Advanced Age-Reversing Makeup

Perfect for those with normal, dry or combination skin. It creates a youthful look, which lasts all day without touch ups. TIP: This foundation works best if you apply a Primer beforehand. This will reduce the visibility of fine lines and wrinkles. What would you consider the best foundation for mature skin?

How To Blend Eye Shadow

Mastering well blended eye shadow seems to be up there with mastering liquid liner for many of you, well those who contact me through social media at least. To get a nice blend does require a little practice as well as a few techniques, and very importantly, the right brushes!

*I would first advise doing your eye makeup before your foundation, this will allow for any fall out from blending eye shadows to be cleaned away easily without you having to re-do your base!

*Next, remember that powder eye shadows will blend much easier over a smooth, dry base. This is achieved by applying a powder base to the lids before applying the colour shadow.
Translucent face powder or a nude coloured eye shadow will work best.
If you want to apply a cream eye shadow or tacky base of some sort first, for the shadow to adhere to (to make it more vibrant or intense), then just apply your base powder down from the brow to where the cream base ends. This will allow you to still have a smooth blend above your crease line.

*Spend as long as you need when blending the eye shadow. Adding a little shadow at a time and blending as you go will make life much easier on yourself. And so as to not compromise the colour intensity of your shadow, only blend around the edges of the shadow shape that you are trying to achieve!

*Having a blending or crease brush is extremely important when working on a seamless blend. A dense & fluffy, dome shaped brush will work best for this. Check out my video & post on my favorite blending brushes HERE
One more thing to remember when it comes to brushes, it that natural haired bristles will blend powder products much better than synthetic fiber brushes.

*The best example of a perfect blended eye shadow is the “Smokey Eye”. Most people seem to think that this means a black or gray coloured eye but it just means any eye shadow colour that is applied to the lids and blended out to almost nothing, as if faded into your skin.

Anyhow, out with your brushes, whatever colours you like, and remember to BLEND, BLEND, and BLEND!!


Skin looks best when it’s bright, healthy and glowing, but stress and other day-to-day challenges often get in the way of looking great. That’s where the right products can help. If you’ve lost your glow lately, here are some tips for getting it back.

Make your skin glow like J-Lo with these product essentials:

Goldfaden's 3-in-1 Daily Moisturizer

How to get glowing skin


It’s important to start with a fresh face that is well moisturized. Try Goldfaden’s 3-in-1 Daily Moisturizer ($65 at Goldfaden.com) to prep and protect your skin.


Try a luminizing foundation

How to get glowing skin


A luminizing foundation gives skin a subtle glow and natural-looking finish using light-reflecting ingredients. Try Nars Sheer Glow Foundation ($42 at Sephora), which provides sheer, buildable coverage (which we love), boosts brightness and leaves skin with improved texture and tone. Also tryStila Illuminating Liquid Foundation ($38 at Stila Cosmetics).


Go for a faux glow

How to get glowing skin


A bronzer can give your skin a brightening boost. Fresh High Noon Fresh Face Glow ($36 at Sephora) is a cream formula that you can wear alone or under makeup to give skin a subtle, sunkissed glow. Clinique True Bronze Pressed Powder Bronzer ($24.50) bestows brilliance with the flick of a powderbrush.


Use a highlighter

How to get glowing skin


Subtle shimmer or light-reflecting ingredients are the secrets to this tip. Try Benefit Girl Meets Pearl ($30 at Sephora), which gives skin a natural-looking glow. If you prefer a powder formula, try Stila All Over Shimmer Duo ($22 at Stila Cosmetics) to give your skin a subtle shimmer and warm up your complexion.


Get glowing skinGO BEYOND YOUR FACE

Glominerals will help you get glowing skin

Bring your faux glow beyond your face with glominerals’ shimmer brick in gleam or luster shades ($33 at gloProfessional.com). Brush along your neck and decolletage to extend your skinkissed look.

Makeup For Brown Eyes

“Fantastic Color Options”Makeup for brown eyes offers exceptional color choices to make your eyes really stand out. There are eye shadows which can be used to brighten your eyes and give them that little extra sparkle. You can use colors that give them a subtle glow for daytime or go all out and create maximum depth for evening.  You have color options galore. Read these makeup tips and find out how to  go from subtle to sensuous to sensational just by applying the right eye shadow colors.


Understated Makeup For Brown Eyes

One of the favorite makeup tips that professional makeup artists use to make beautiful brown eyes stand out is to use an eye shadow with subtle shimmer and tint of champagne color. It provides contrast so that your eyes really pop out. At the same times it’s neutral which makes it perfect for everyday wear.
When used in combination with dark eyeliner and mascara, the champagne color contrasts more sharply with the lines to create a more dramatic look. You’ll want to try these:

Bobbi Brown’s Metallic Eye Shadow in Champagne Quartz –This is a pinkish kind of champagne that has a lot of shimmer. It is also very easy to blend and stays on for a long time for maximum appeal. It’s $20. Find it at Amazon.com

Du Wop Eyes Eyeshadow Set in Rose has a nice color that works well, too.  Check it out below.

Estee Lauder Double Wear in Pink Blush is creme eye shadow that stays in place. $17.50

How To Create A Versatile Look

Makeup for brown eyes can easily move beyond neutral. Eye shadow colors in pink and plum create a striking contrast to brown eyes.  It’s like mauve makeup – it’s perfect, but it contains more tint that works for your eye color. The warm hues in pink and plum also make brown eyes even more radiant. There are 3 makeup tips you can use right away to make these eyeshadow shades work for you:

Makeup Tip 1.  Go wild and playful by using eye shadow colors in neon or bright pink.

Makeup Tip 2.  For a more subdue tone, use lighter shades of mauve.

Makeup Tip 3.  Dark plums purples can be used to create smokey eyes and elegant-looking lids.

If you want to experiment with the different shades of purple and pink, an eyeshadow palette like the one above is a great choice.  You can use the Du Wop Eyes eyeshadowsets in either Rose or Violet. Each palette set consists of five colors – three powder shades of the same color, a metallic shade for highlight and a matching cream liner. This way you can try out different variations of plum or pink depending on your mood or the occasion. For $32 you’ll be able to mix and match your makeup. Find it at Dermstore.com

Striking Makeup For Brown Eyes

makeup for brown eyes 3If you love green then you’re in luck! Khaki green or forest green eye shadow work perfectly with brown eyes.  Mother Nature attests to the wonderful combination that is brown and green – just think of succulent palm trees.
Makeup artists love to use green eye shadow to liven up brown eyes and give it a hint of playfulness. You can have your pick between earthy greens for a more subdued look and bright, neon greens for a more wild makeup look. This is also a favorite for doing fantasy makeup looks like fairy makeup.

More adventurous souls can try Scott Barnes Eye Ice in Goddess. Developed by the makeup guru Scott Barnes, it’s a shimmery loose powder eye shadow that comes in a jar with a brush applicator. It’s also ultra fine and silky so that blending and smoothing it on is a breeze.

You can even go all out with dramatic eye makeup tips for bold, beautiful and slightly wicked eyes.

Blue Eyeshadow Makeup For Brown Eyes

makeup for brown eyes 4To create a cool gaze pick a blue eyeshadow.  It works for most eye colors and brown eyes are no exception. These makeup tips explain why: Blue eyeshadow, more so bright blues, creates a stark contrast to the neutral brown of the eyes. It can make the eyes more radiant while also giving it a cool, relaxing glow. It is best to choose darker blue eyeshadow for darker-brown colored eyes. For a more playful look, opt for aquamarine or neon blues.  Ready to try one?

A must-have for blue eyeshadow is Urban Decay’s Deluxe Eyeshadow in Electric Blue.  It’s a really intense shade of blue eyeshadow powder that can be blended to create subtle to smokey eyes. It’s very, very smooth on the eyes and feels light and velvety on skin. $18

Even if brown is the most common eye color in the world, a whole plethora of shadows to use as makeup for brown eyes are at your disposal to enhance the natural beauty of your eyes. Just remember this makeup tip – the right eyeshadow can spell the difference between boring brown to captivating chocolate. So don’t be afraid to experiment with different eyeshadow colors until you come up with that shade that is just perfect for you.