Steps To Applying Flawless Foundation

Creating a flawless foundation may appear difficult especially after several attempts that will end up with blotches, patches and caking. When you look at magazines, you will see cover girls with full coverage and flawless foundation—no no caking, streaks, or patches. The truth is, there are tips that you can follow to achieve a flawless foundation application:

18298904_313902609042450_9212937065916792832_n

•Wash your face.
It is always important to have a clean face before applying foundation. Using a good facial cleanser, gently cleanse your face. Continue to work on a lather. Remember to wash and not rub. Rinse your face thoroughly with lukewarm water.

•Apply a toner.
Apply a facial toner after washing your face. It removes the excess dirt from your skin. It also removes the residues from your facial cleanser. It not only freshens up your skin but also balances you skin pH after washing. It is best to chill the toner before use to help close your pores.

•Apply moisturizer.
Facial moisturizers help solve issues such as drying, oiliness, and aging of the skin. Most of the moisturizers out in the market contain organic ingredients that help keep the skin healthy-looking. If you have sensitive skin, it is best to choose a moisturizer that has a label saying “non-comedogenic” and “fragrance-free”. For the blemish-prone skin, experts recommend the use of tinted moisturizer. This type helps even out the skin tone and discretely covers the blemishes of the skin. Apply a hefty amount of moisturizer. This is good for the skin since it re-hydrates the face and brings back the lost moisture due to facial cleansing and chemical exposure. Be sure to apply the moisturizer all over the face and the neck. Let it stand for about ten minutes before proceeding to the next step.

•Apply primer.
Apply a primer over your face. This serves as a makeup base for smoother application of make up. Primer can help prolong your makeup application. The advanced formulation of makeup primers helps treat, protect and smooth the skin. It also helps in fighting off the appearance of wrinkles caused by sun exposure and aging. Best buys are those that contain botanical extracts that help diminish redness and blemishes. Some primers also contain sunscreen protection to protect the skin from the harmful UV rays emitted by the sun.

•Choose a foundation.
Select a foundation that is suited to your skin tone. Try on at least three different tones on the back of your hand to determine the best foundation that suits your skin. Apply a small streak from the lower cheek to the upper cheek evenly using a dabbing motion.

•Foundation application.
After choosing the best foundation tone, you can now proceed to coverage. Apply a quarter cent-amount of foundation at the back of your hand. Dip a damp makeup sponge or foundation brush into the foundation. Make sure to keep both sides coated. Apply the makeup in dots over your forehead, cheeks, chin and neck. Blend in an outward motion working toward the hairline and jaw line. Use gentle outward strokes. Finish off by brushing some loose powder over the face and neck.

For a slightly sun-kissed look, apply a hint of bronzer over the cheeks, chin and forehead. Applying your makeup foundation using these methods could help you achieve a flawless look.

Advertisements

Foundation Tricks Makeup Artists Use to Make Pores Look Smaller

Related image

Image result for double wear

Large pores are such a bummer. Since pore size is mainly controlled by things like genetics and age, the bad news is that if yours are not so petite, you’ll have to live with it. The good news is that there are lots of skin care products you can use to help minimize the appearance of them. As for makeup, with the right products and a little professional-makeup-artist know-how, you can make your pores look pretty much nonexistent.

Get primed. “To conceal larger pores, it’s important to start with a good primer; that way the makeup won’t accentuate pores. I love Neutrogena Shine Control Primer. It’s weightless and doesn’t feel greasy.” —Daniel Chinchilla, who works with Ariana Grande and Keke Palmer

Even out your skin tone. “Foundation normally exaggerates pores. The best thing to do is even out the skin tone with M.A.C. Studio Face and Body Foundation. If skin is evened out, the pores will blend in better.” —Niki M’nray, who works with Rihanna and Gigi Hadid

Try the Surratt Beauty Surreal Real Skin Foundation Wand. “I have large pores, and I’ve been using this on myself. The finish is gently matte, almost ‘mattine,’ and it really diminishes the look of my pores. Without looking heavy, it evens out the skin, and the wand brush beautifully buffs the product out to near invisibility.” —Fiona Stiles, who works with Gabrielle Union and Chrissy Teigen

Opt for a compact foundation, like Chanel Vitalumière Aqua Fresh and Hydrating Cream Compact. “Using a compact allows for pinpoint coverage in areas where pores are larger. This foundation is light and filled with moisture, making your skin look fresh and your pores lightly concealed, avoiding any clumping of product.” —Robert Greene, who works with Tinashe and Samira Wiley

Or Koh Gen Do Aqua Foundation. “It delivers sheer to medium dewy coverage that looks like your skin. Minerals are cut in supersmall particles to reflect light off of the pores.” —Azra Red, who works with Zola Jesus and Sita Abellan

Apply your foundation the right way. “To fill in the pores and blend them, apply the foundation using a synthetic brush in a crosshatching motion. Finish with a soft-focus powder, like the Koh Gen Doh Maifanshi Face Powder to set and bounce the light in the most believable and flattering way.” —Suzy Gerstein, who works with Camilla Belle and Christy Turlington Burns

Try Estée Lauder Double Wear Stay-in-Place Makeup. “This foundation has incredible coverage. It’s a bit heavy, so if you want more sheer coverage, it’s fine to sheer it out with your favorite moisturizer.” —Sarah Tanno, who works with Lady Gaga and Suki Waterhouse

Make sure you have the right tools. “For larger pores, it’s more about the tools than the product. I say Beautyblender all the way. Also, using a stippling brush with your foundation will soften and conceal large pores.” —Edward Cruz, who works with Priyanka Chopra and Kat Graham

Don’t Play Pokemon Go at a Beyoncé Concert

It’s not OK to play Pokemon Go when you’re driving or in a meeting…and it’s especially not OK if you’re at a Beyoncé concert.

One dedicated fan recorded a video of a woman playing Pokemon Go during a Queen Bey concert in Paris last Thursday. Both concert goers were incredibly close to the stage.

He yelled, “This b*tch is finding Pokemon. She’s playing Pokemon when Beyoncé is singing. F*ckin’ Pokemon. Look at where she is! Look at where she is. She’s next to the stage. This is the stage and this bitch is finding Pokemon.”

However, he completely forgets about the ordeal when Beyoncé comes near him and touches his hand.

Don’t mess with the Beyhive! A Beyoncé concertgoer freaked out when he saw a woman playing Pokémon Go at the singer’s concert at Stade de France on Thursday, July 21.

While the “Formation” singer, 34, was on stage, one female attendee, who was right next to the main catwalk, was spotted playing the viral mobile game on her iPhone, angering a male fan seated behind her.

“This bitch is playing Pokémon when Beyoncé’s singing! F–king Pokémon!” the irate Beyhive member shouted in a video posted on his Instagram account. He captioned the post: “She’s lucky Solange never saw her.”

As the fan panned his camera across the Paris-area stadium, which seats more than 81,000 people, he quipped, “Look at where she is. Look at where she is! She’s next to the stage. This is the stage, [and] the bitch is playing Pokémon!”

Seconds later, Beyoncé — who was performing her 2003 single “Me, Myself and I” — walked down the catwalk, turning the upset fan’s frown upside down as she reached out and touched his hand with a big smile on her face.

“Side note I’m never showering again,” he wrote alongside the Instagram video, which has since accumulated more than 33,000 views.

Queen Bey’s French fans aren’t the only ones glued to Pokémon Go. Two days after the “Drunk In Love” songstress’ concert, Rihannagave fans a friendly reminder to put their phones away during herAnti World Tour stop in Lille, France.

“I don’t want to see you texting your boyfriends or your girlfriends,” she warned audience members on Saturday, July 23. “I don’t want to see you catching any Pokémons up in this bitch.”

How To Get Rid Of Blackheads

Blackheads are just pimples that don’t have skin over them. Because there is no skin, they’re open to the air and the top layer of gunk oxidizes and turns them to the darkish black color. There are many ways to get rid of them.[1] This article provides instructions for a number of different methods that you can try.


Trick

1
Acquire some simple, non toxic glue. You can use the type you would have used for elementary school art projects, such as P.V.A glue or Elmers glue.

2
Steam your face over a sink or a bowl or with a wet face cloth. This is optional, but can be very beneficial. Try to get the steam as hot as possible, but make sure it is comfortable for you!
3
Apply glue to troubled areas. Then, leave it alone until it is completely dry.

Peel it off. Peel the glue off and see results on the dry glue.
Squeezing Them

1
Warm your skin. Warming your skin makes the pores expand, making it easier to squeeze out the blackhead. You can do this by taking a warm shower or applying a hot compress to the affected areas.

2
Grab a pinch of skin with one or a few closely-spaced blackheads in the middle and squeeze. You’re trying to apply the pressure from underneath the blackhead. This method works best if the blackheads are not tightly or deeply embedded, and if your skin isn’t easily bruised or damaged by stretching.

You can also use an extractor tool or bobby pin to force it out. Be careful with these methods, and if you experience serious pain, try something else.

glue1

Cotton ball Cure

1
Use a mild exfoliant to remove cells and expose.

2
Pat your face dry with a clean, fresh towel.

3
Place a slightly warm compress on your face for approximately 10-15 minutes in order to soften the blackhead, making it easier to remove.

4
Pat your face again.

5
Place a cotton-ball on the tip of each finger. This will help you to avoid slipping, which could tear the skin and cause further damage.

6
Gently apply even pressure to both sides of the blackhead by pushing down, then up around the blemish.

Toothbrush And Toothpaste

1
Apply an inch-sized amount of toothpaste on the toothbrush.
2
Wet the toothbrush and wet the affected area.
3
Gently with your toothbrush, scrub the affected area for a small amount of time.

Make sure you do not apply too close to the eyes, as the vapours from methanol toothpastes can irritate the eyes.

If you have nose blackheads, apply an even smaller amount of toothpaste, and keep well clear from eyes.

This method has also been known to work on spots, but is not guaranteed.

Always sterilize the toothbrush with boiling-hot water after using this method.

4
Repeat daily until the affected areas are clear.

AHAs (Extra)

1
Purchase a cream containing an AHA (alpha hydroxy acids).

2
Apply a small amount of cream to the affected areas. This will clear away any dead skin cells and “expose” the blackhead.

3
Repeat about every 4 days. These products can cause skin irritation, dryness, and flaking. Discontinue use if the irritation becomes severe.

AHAs are also known to increase sensitivity to the sun, so be careful if you are going out in bright sunlight after using this treatment.

Lime Juice

1
Make a lotion with equal parts of lime juice, almond oil and glycerin.

2
Apply your lotion to your face. It will not only cure blackheads but the discoloring spots on the face too.

Honey Trick

1
Warm a small amount of honey.

2
Apply on the trouble area.

3
Wash off after 10-15 minutes.

HOW TO DETERMINE YOUR UNDERTONES

Skin tone is so important in choosing the right makeup, but you may be wondering just how to go about identifying your own skin tone. What should you look for? What if your skin tone seems neutral but has areas of mild discoloration or redness? The good news is that identifying your skin tone doesn’t have to be difficult.

Skin Tone Test

The skin’s undertone is the warm, cool, or neutral hue that shows through the surface color of skin.  Although the surface color of skin changes depending on sun exposure and other skin conditions like rosacea and acne, the skin’s undertone remains consistent.

Knowing whether your undertone is warm, cool or neutral is the key to ensuring that your foundatoin matches your skin and color products look natural, not contrived. When foundation doesn’t properly match skin’s undertone, the color stands out as orange to copper, pink to rose, or ashen. If makeup looks like the right color in the package but looks odd once applied, you’ve likely purchased makeup with the incorrect undertone for your skin.

There are several ways to determine your skin tone, but here are some quick methods to keep in mind:

  • If you tan easily and do not burn, your skin’s natural melanin (the pigment that gives skin its color) level is higher, and you most likely have a yellow-to-olive, warm undertone. This is true for most African-American and women of Indian descent. Some African-American women with deep ebony skin tones may actually have a cool (bluish) undertone, so dark copper shades look off but espresso-type shades match perfectly.
  • Those who burn and either tan minimally or not at all have significantly less melanin, which results in a pink, bluish-red, or ruddy cooler undertone. In addition, look for telltale signs: a ruddy skin tone has obvious signs of redness or is one that tends to flush easily. Some neutral skin tones fall into this category, particularly if rosacea is a factor, so experiment with cool to neutral tones to see what works best for you.
  • Olive skin tones tend to look somewhat ashen or gray, from the combination of the natural yellow undertone everyone has and the greenish hue that’s unique to olive skin of any depth. Neutral tones tend to work best, but experiment with warm tones as well, as you may fall somewhere in between.
  • Neutral skin tones are those with no obvious overtones of olive, sallow, or pink. People with this skin tone tend to have the easiest time finding foundation, concealer, and powders that are just right for them. In fact, those with neutral skin tones may find they can easily wear more than one shade in any given foundation lineup.
  • The shortcut test: Some people like to rely on the color of their veins: Look at the veins on the inside of your wrist. If your veins appear blue/purple you are in the cool-toned (bluish) spectrum. If your veins appear green, you are in the warm-toned (yellow) spectrum. Those with neutral undertones will have difficulty discerning the blue/green.

These categories hold true for all women, including women of color; your underlying skin color will always relate to one of these skin tones. You may have been told that you are a particular “season” and your wardrobe and makeup colors should be a specific undertone, either cool (blue or pink tones) or warm (yellow or sallow/olive tones). Unfortunately, the rampant misinformation surrounding skin tone can be misleading when it comes to choosing your most flattering makeup shades.

Shopping for Foundation

When you’re testing foundation shades, it is critical to identify your underlying skin tone and find a foundation that matches it. This can be tricky because your underlying skin color may not be what you see on the surface. For example, you may have a ruddy (red) or ashen (gray) skin tone on the surface but your underlying skin tone is actually slightly yellow to beige. You want to neutralize whatever overtones are present with a neutral- to slightly yellow-toned foundation, thus matching the skin’s natural undertone.

Why a slightly yellow undertone? Because skin color, more often than not, always has a yellow undertone: that’s just what the natural color the predominant form of melanin (skin pigment) tends to be. For the most part, regardless of your race, nationality, or age, your foundation should be some shade of neutral ivory, sand, neutral beige, tan, dark brown, bronze brown, or ebony, with a slight undertone of yellow but without anyobvious orange, pink, rose, green, ash, or blue. Adding those colors to a foundation is never flattering and can look obvious and contrived.

There are a few exceptions to this guideline: Native North American or South American women, a tiny percentage of African-American women, and some Polynesian women do indeed have a red cast to their skin. In those instances the information about neutral foundations should be ignored. Because their skin has a slightly reddish cast, they need to look for foundations that have a slightly reddish cast to them—but that’s only a hint of brownish red, and not copper, orange, or peach.

Regardless of which of these categories you fall into, trying foundation on and making it sure it matches your skin exactly (especially in daylight) is the best way to get a color that looks natural, not like you’re wearing foundation or, even worse, a mask.

Choosing Makeup Colors

Flipping through the pages of a fashion magazine is great way to determine which colors work best with your skin tone.

  • Redheads with fair to medium skin tones like Susan Sarandon, Nicole Kidman, and Julianne Moore tend to wear corals, salmon, browns, ambers, bronze, and other earth tones.
  • Blondes with fair skin to medium skin tones like Gwyneth Paltrow, Emma Stone, and Kirsten Dunst favor a range of pink shades.
  • Brunettes with fair to medium skin tones like Julia Roberts and Jennifer Garner are often seen in light rose and soft red shades.
  • Women with dark brown hair and fair to medium skin tones like Demi Moore, Sandra Bullock, and Penelope Cruz wear more vivid shades of rose and cherry.
  • Black hair and deeper skin tones such as Halle Berry and Zoe Saldana or Oprah Winfrey wear soft natural tones such as nude pinks, soft browns, and corals.

It is also easy to see that there are exceptions to the rule and as a change of pace all kinds of color combinations (not to mention changes in hair color) are typical. In other words, choosing color can be as diverse and versatile as changing your clothes. To be safe, stay with the basics listed above, but in truth, anything goes as long as it is worn in balance and the colors work together.

Foundation For Oily Skin

Causes of Oily Skin

  • Oily skin may be caused by a variety of factors including hormones, genetics and even the foods you consume. The sebaceous glands in your skin make the oil, which is secreted through your pores. An overproduction of the oils that are made in these glands can cause oily skin.
  • Foundation Types for Oily Skin

    • For those with oily skin, you are not without options when it comes to foundation makeup. Powder-type foundation, whether it is loose or pressed, is one of your best bets when it comes to a foundation makeup that will not only last all day, but soak up excess shine as well.

    Powder Foundation

    • A powder foundation makeup comes in both loose and pressed powder forms and can be applied with a loose powder brush, kabuki brush, makeup sponge or powder puff. A powder foundation helps to soak up excess oil and keep your face looking matte throughout the day. Keep in mind that the applicator you use to apply your powder foundation can harbor excess oil and bacteria, so make sure to clean or replace your powder applicator regularly to keep from spreading oil and bacteria back onto your skin.

    Mineral Makeup Foundation

    • For those wanting a natural oily skin foundation makeup alternative, a mineral makeup product would be the right fit for you. Mineral makeup foundation is also a good choice for those with sensitive skin because it doesn’t have the harsh chemicals and ingredients that are often found in typical powder-type makeup.

    Tinted Moisturizer With an SPF as a Foundation

    • If you feel that layering your moisturizer, sunscreen and makeup leaves your skin oilier than it was before, then a tinted moisturizer may be another option for you. Combining a moisturizer, sunscreen and light color in one product, a tinted moisturizer with SPF can replace all three of these products for you. Try a tinted moisturizer with SPF in lieu of a foundation and then dust a loose powder on your T-zone for an added mattifying effect.

     

     
    If you have oily skin, you know that finding a foundation for your skin type is tough. A liquid or cream foundation makeup may just slide off. Fortunately, there are foundation makeup options for those with oily skin.

Tips On How To Keep Your Makeup From Rubbing Off

01810410_zi500
Well there isn’t a way to completely get rid of makeup rub off, there are some things you can do to limit it. Using a primer as you mentioned is one. Primers help to keep your makeup on your face longer, but using it alone won’t do much for transfer. It’s a good idea to also set your foundation with finishing powder and yes, there are some good makeup sprays out there that also help. My current fave is Make Up For Ever Mist & Fix Spray (sold at Sephora), but I also hear good things about Ben Nye Final Seal Spray and Mehron Barrier Spray. Ben Nye and Mehron can be found where professional makeup products are sold.
OK, I know I’m not the only woman in America who has this issue: I apply makeup, put on a shirt with a collar and by the middle of the day, it’s all over it. Or, how about when you hug someone and then notice that half of your makeup has rubbed onto their shirt (or face!)? Yikes! Luckily, I have some stellar tips you can use to keep this beauty faux pas from happening to you lovelies…Because I know that you’re just dying to find out what I have to say on this topic, I thought I’d spare us the formalities of an intro and dive right into the tips:

1. Wear primer.
M.A.C. Cosmetics Senior Artist John Stapleton sums up the whole primer idea pretty well when he told me, “If you want paint to stick on the wall you need to prime it first.” Although this is a pretty “Duh, we already knew this one” tip, you’d be surprised to find out how many of you really don’t do this one simple thing before applying your makeup. (And yes, I’m guilty of not doing it it as well!)

2. Remember to blot throughout the day.
If you’ve got oily skin, you’re probably already doing this. But, if you’re like me and have normal/combination skin, then this may sound like a fairly strange idea. However, John informed me that blotting papers help to reset your makeup which leads to less shifting.

3. Give your face a spritz.
You know when it’s swelteringly humid or hot outside and you feel like your makeup is melting right onto your shirt collar? Right when this feeling hits, try spritzing your face with a little bit of Evian Spray Natural Mineral Water Facial. Now, don’t get too crazy and drench yourself; just hold it a few feet away and give yourself a little spritz. Luckily this stuff comes in the cutest little bottle so it’s not like you’re carrying around a gallon of water.

If you’re reading this and find yourself already suffering from makeup stains on your clothes, then you should immediately default to the next tip:

4. Keep the baby wipes handy.
Our very own Susan Cernek said that makeup guru Pat McGrath once advised her to use a baby wipe to remove makeup stains on clothing. I tried it myself the other day and it actually works! If you don’t really wanna walk around with baby wipes in your handbag, then try a cleansing wipe such as the Lumene Sensitive Touch Face and Eye Makeup Remover.

Now, let’s swap stories below about the times that our makeup rubbed off on items of clothing when it wasn’t supposed to. Also, because it’s important to give back and all, please do share any other rub-off prevention tips that you may have as well!

Ben Nye Total Cover – All Wheel (SK-100)

The first step in doing makeup (at least for me) is having a flawless face to work with. Perfecting the base is something I take time doing, especially with clients I do makeup for. I always have this notion, where in the face, works like a canvass when it comes to makeup. I know it is cliché to say that, as a lot of people who do makeup think of it that way. But that statement is as clear as saying that one needs a flawless face to work with in order to achieve perfection in applying makeup.
shunmua48
Great bases help attain that, which is why I started investing with good ones to help build a decent kit for clients.
 
GLAM DOLL FACES –  Makeup FACTS:
Ben Nye is a theatrical makeup company – by means of that, it is a heavy duty makeup made to withstand the harsh lights of the industry. It started in 1967 by a famous Hollywood makeup artist; Benjamin Emmet Nye Sr., who was renowned for decades (yes decades) in the said field. A few movies I am familiar with, regarding his work would be Gone With the Wind and Planet of the Apes.
Enough with the trivia, I know you want the review so here it goes.
The shades of the concealer wheel is perfect for a lot of uses. Aside from concealing, it is also perfect for highlighting. I photographed the wheel , but only a few! Here’s the name of each shade (from the right ‘middle one’ in clockwise direction) CC-1, MY-2, MO-11, MY-1, MO-2 and the middle one which is MO-1.
WHAT THE GLAM DOLL THINKS:
The Ben Nye Total Cover-all Wheel in SK-100 is a concealer wheel divided into 6 portions. Although, you may purchase the shades individually, I find it more economical to buy the cover wheel as you get 6 shades for the price of 3. It is a cream based concealer with superb pigmentation. It offers great coverage without making it look thick – it is blendable (I know it is not even a word but you girls get me with that right?) enough to make your makeup look natural and at the same time it has the ability to hide those unwanted marks that you wish to conceal. I tried using this on a birthmark and it covered well. And since it is blends well, you can mix different shades to match the shade of the skin tone that you are aiming for.

The success story of wine selling in China

What makes wine one of the best products bought in China?

What are the habits and characteristics of wine consumption in China? How would you describe the typical profile of the Chinese consumer? What are their preferences in terms of brand and category? The main features of the Chinese wine drinking behaviour will be developed here, as well as how wine brands manage to sell their bottles within this huge market.

 

What is the profile of the Chinese wine consumer?

The average Chinese consumer drinks about 1.15 L of wine per year per capita drinking age. However, provisional statistics indicate that the average demand for wine in China is expected to double in the next few years. According to a 2011 study by the British firm IWSR on the world market for wines and spirits, China will likely become the fifth largest consumer of still wines (non-sparkling) imported in 2014, gaining three places compared to 2010 and by four compared to 2009 with a total of USD 3.19 billion of imported wines.

In China, the main consumers of wine are people living in large urban centers, with an even greater concentration in the major cities of Guangzhou, Shanghai and Beijing in particular.Currently, the largest consumers are young people from wealthy families. Indeed, 50% of Chinese wine consumers are between 25 and 44 years and consider wine as a product of culture and luxury. This is why the Chinese government was able to launch promotional campaigns across the country, with particular emphasis on the factor “healthy” regular consumption of moderate wine however, to promote sales.

Officials, the wealthier classes of the population and young urban couples attracted to Western consumption patterns are preferred targets by exporting wine to China: they are – with Western expats based in China – the largest consumers in the local market.

Wine glass

What are their preferences in terms of brand and type of wine?

The Chinese have a strong preference for red wine at the expense of white wine, although the consumption of the latter is gradually increasing for some time. The fact that in China, the color red stands for happiness, love and luck is linked to this fact…

As for different tastes, the Chinese prefer fruity, softer, less irritating wines. For red wines, the most famous variety is Cabernet Sauvignon. For white wine, the Chardonnay is the best known. Other varieties such as Sauvignon Blanc or Riesling are also highly appreciated by Chinese consumers, and can be found easily in the area.

Knowing those simple facts ca help tremendously in selecting the type of wine to sell and targets to aim for. Although tastes are more likely to evolve and diversify, the current situation is not yet to be modified; at least not too fast.

The market is divided between large majorities of low-end wines (60% of total consumption), mid-range wines (30% of total consumption) which are experiencing strong growth, and premium wines (10% only the total consumption of wine) whose sales are relatively stable for several years. More and more Chinese are trying to create their own wineries, inspired by the French Grand Crus.

China: engine of the global wine market

The Vinexpo (International Salon of Wine and Spirits) has published in January 2014 an eleventh study of conjecture on the market for wines and spirits. This latter was on the market for wines and spirits in Asia Pacific and in the world over the horizon of 2017, and covers the evolution of production and international trade consumption of wines and spirits from 28 producer countries and from 111 consumer markets worldwide.

Wine

As a state of fact, 155 million nine-liter cases of red wine consumed in 2013. With more than 155 million cases nine liters of red wine ( or 1.865 billion bottles) consumed in 2013, an increase of 136% compared to 2008 , China , including Hong Kong, now stands ahead of France (150 million cases ), Italy (141) , United States (134 ) and Germany (112).

Nonetheless, China remains the fifth largest consumer of wine in general, including the so-called “quiet” wines and sparkling wines.

Assets necessary to sell

Studying the Market is enough to fully penetrate a country with one’s products. A good wine representative has to be committed to some qualities that will ensure a successful representation in China. For instance, it can be seen as mandatory to have a network and many contacts, a lot of energy and a strong liver, the administrative tasks must not overwhelm him and both the French and the Chinese entity must give him support. These qualities will allow a sales representative to identify the opportunities, to negotiate and to work closely with his customers:

A product adapted to the Market

Chinese consumers attach importance to the names and brands; it is easier to sell a famous and celebrated wine. Even though Chinese people are getting educated about wine and they are moving upmarket, it is important to keep in mind that the Chinese market is a price oriented market.

The packaging is very important as well, wine is a top of the range product in China, and the labels must show that the product is a top of the range and famous product. A label where it is written AOC for instance will be more attractive for a Chinese consumer.

A good network

Trust is essential to do business in China. If you are introduced or recommended, a trusting relation will be established more quickly. It is recommended to be surrounded by people who already have a good network in China.

The organization of wine tastings, in order to share your passion for wine and to show your products, is also necessary. A good sales representative must not hesitate to share his knowledge about wine with Chinese consumers. This is also the occasion to gather his Guanxi (network) and to forge links with potential importers or distributors.

Rent a desk in a co-working space seems to be a relevant solution when you launch your company in China. It will allow you to access to an existing network and use a space made for organizing wine tastings.

Dynamism

Wine market in China is very competitive. A good sales representative must be rigorous, perfectionist, hard-working and very persistent. This last qualities seems to be essential to establish you company and to be able to meet with wine importers and sellers.

The sales representative must not hesitate to be a part of many business lunches, where he will have to follow Chinese customs in order to gain Chinese businessmen’s trust.

He must also be a part of many fairs and events, dynamism and a pronounced taste for wine seem to be two necessary qualities for a good sales representative.

Using a PEO

A good wine sales representative is always rushed, going from business lunches to fairs or events. He can’t waste his time with the administrative procedures. In order to optimize his time, it is recommended to be surrounded with skilled people who will take in charge the administrative tasks.

To go through an umbrella company (or Professional Employer Organization, PEO) is a good solution. This one will take care of your accounting, tax declarations and the payment of your team. This is where INS Global Consulting intervenes: thanks to its services the entrepreneur’s project stays flexible and the sales representatives do not waste time with administrative tasks or with the creation of a structure. They can stay focus on the core business and sell wine in the most efficient way.