Kat Von D Foundation

20688760_161169951124100_7442810021932433408_n

A high-pigment, full-coverage foundation with a matte finish and 24-hour wear—now with a new look in a total of 30 shades. Featuring 30 full-coverage, matte shades—renamed to include undertones for easier shade selection—Kat Von D’s bestselling foundation collection

20759281_1818527411792957_4679724622587887616_n

What it is:
A high-pigment, full-coverage foundation with a matte finish and 24-hour wear—now with a new look in a total of 30 shades.

What it does:
Featuring 30 full-coverage, matte shades—renamed to include undertones for easier shade selection—Kat Von D’s bestselling foundation collection has a shade to cover virtually all skin tones. From the fairest of the fair to deep, rich tones, this shade range has you covered with the same, 24-hour wear and high-pigment formula, beautifully packaged in a sleek new design.

With just one light layer, the creamy formula corrects discoloration, stops shine, and hides blemishes. Formulated with 21 percent pigment, this powerful foundation is loaded with proprietary pigments, and an exclusive high-tech blend of silicone elastomers and silicone esters to bind the formula so you get total matte coverage that stays waterproof, fade-proof, and transfer-resistant all day long.

What it is formulated WITHOUT:
– Parabens
– Sulfates
– Phthalates

What else you need to know:
Lock-It Foundation’s innovative airless chamber prevents contamination to protect and maintain the creamy consistency so that every pump delivers a precisely measured, fresh dose to flawlessly cover your entire face.

Prep skin with Lock-It Hydrating Primer for more comfortable wear and better application of Lock-It Foundation.

Kat Von D used an antique wax seal as the inspiration for the new Lock-It Collection design.

#VeganAlert! Lock-It Foundation is completely free of animal-derived ingredients.

“I am proud to say that Kat Von D Beauty products are never tested on animals—and never will be.”—Kat Von D

20688097_237876980068481_6758116355762814976_n

Advertisements

Makeup Mistakes That Are Aging You

Let’s face it: Makeup makes us look and feel good. But if you’re applying it incorrectly or using the wrong products, makeup may just be aging you — rather than making you look fresh and youthful. From neglected brows to over-made-up eyes, we found 10 easy ways to nix the mistakes you just might be making.

Here are dos and don’ts to improve your makeup game and easy ways to get out of a beauty rut. Celebrity makeup artist Carol Shaw, creator of LORAC Cosmetics, offers her advice and expertise on common culprits. Are you guilty of some of these beauty blunders?

DO skip face powder

Here’s why: Most of us reach for powder to set makeup, but it also tends to magnify lines in the skin, aging us. If you can’t give up powder, try switching to a sheer translucent powder or a mineral-based one, which illuminates and brightens the skin. Expert Advice: Carol Shaw says: “As we get older skin can get very dry. Powder absorbs oil and moisture, which can be drying for women with dry skin.”Try this instead: Skip the powder or opt for a more moisturizing mineral version.

DO opt for brown eyeliner over black
Here’s why: Eyeliner is an excellent tool to open up the eyes and make them appear wider, but the color black can be too harsh. Switch to a softer shade of brown and avoid lining the lower lash line which can look overdone. Avoid a heavy hand with eyeliner – a thick liner can make upper lids look heavy.
Expert Advice: “Brown eyeliner is soft and natural-looking. Dark makeup can sometimes make you look older,” says Carol.
Try this instead: Opt for a light color liner or a neutral brown shade that’s universally flattering. We like CARGO Swimmables Eye Pencil in Pebble Beach, $18, available at Ulta.com.

DO make blush your friend
Here’s why: The right color blush can add a youthful look to a tired face, but the key is finding a shade that is just right. Women with fair and medium skin tones should look for rosy pinks and peaches, and darker skin tones look best with coral and berry shades.
Expert Advice: “A pop of healthy, rosy color on your cheeks is very youthful-looking —like a young child’s flush or like you have been working in the garden,” notes Carol. “But bright blush can look a bit harsh and unnatural, if not applied properly.”
Try this instead: Avoid bright colors and looks for a shade that is neutral, soft and sheer. We like Neutrogena Healthy Skin Custom Glow Blush & Bronzer Duo, $12.49, available at drugstore.com.

DO wear the right foundationHere’s why: No one can claim to have “perfect” skin, and foundation can work wonders on uneven skin tones. The key is the right product and the right amount of it. Using too much foundation, especially one that’s too thick, can cause the product to settle into fine lines. Avoid anything matte and be sure to prep the skin with a moisturizer and primer before applying. Expert Advice: “Choose a foundation that is right for your skin type (moisturizing, oil-free, good for sensitive skin, etc.) with the coverage you desire,” says Carol. “If you want a very natural look with sheer/medium coverage, try a CC Cream or a Tinted Moisturizer. If you want to cover imperfections look for a medium/full coverage foundation.” Try this instead:For a product that provides natural coverage and offers sun protection, we like Perricone MD No Foundation Foundation, $55, available at PerriconeMD.com.

DO fill in sparse brows
Here’s why: Eyebrow color fades as we age, so filling in over-plucked spots or fairer hair is a must in any makeup routine. Keep brows shaped and defined, and choose a pencil or gel shade that is one or two notches lighter than your natural brow color.
Expert Advice: “Brows are the frame to your face and complete your look. A fuller brow is modern and youthful,” says Carol.
Try this instead: Pencils are great for precision, but gels have longer lasting staying power. We like Anastasia Beverly Hills Dipbrow Pomade (offered in 5 shades), $18, available at Sephora.com.

DON’T over-conceal under eyes
Here’s why: While concealer seems to be the answer to erasing under eye circles and combating the look of fatigue, if used incorrectly, can actually make you look older. Too much makeup around the eye area can highlight wrinkles and lines in this delicate area. Be sure to prep the skin with a moisturizing eye cream and keep the touch light.
Expert Advice: “I like to use my finger to melt the concealer into the skin. If you pile on the concealer without blending it in, it can settle into fine lines and wrinkles,” Carol advises.
Try this instead: Look for a concealer with a lightweight texture and bonus points if it offers sun protection. We like Physician’s Formula Youthful Wear Cosmeceutical Youth-Boosting Spotless Concealer SPF 15, $12.95, available atPhysiciansFormula.com.

DON’T skip primerHere’s why: Primers are just what they sound like: They create a base by smoothing skin and ensuring that makeup stays put. Mix with foundation or tinted moisturizer or apply a light layer as the first step in your makeup routine. Expert Advice: “Primers help diminish the appearance of fine lines and wrinkles for a silky-smooth finish, plus it helps your makeup last longer,” notes Carol. Try this instead:A thin layer of a silicone-based makeup primer can fill in lines and pores, but so can natural ingredients like oatmeal and cocoa butter. We like Lush Feeling Younger skin tint, $18.95, available at Lush.usa.com.

DON’T overdo lip liner
Here’s why: Not only is the look of heavy lip liner dated (hello, ‘90s!), it can also emphasize the fine lines around the mouth. Soften the look with a liner that closely matches your lipstick or use a creamy lipstick pencil for easy application.
Expert Advice: “Overdoing lip liner can look harsh. Choose a shade that is a little darker than your natural lip color,” Carol says. “Follow your natural lip line, and if you want to make your lips look bigger, just draw slightly outside your lip line.”
Try this instead: Keep your application clean and easy with a chubby stick that has the precision of a pencil, but has the staying power and look of lipstick. We like Flower Kiss Me Twice Lip & Cheek Chubby in Rosie Posie, $9.98, available at Walmart and Walmart.com.

DON’T skip lip color
Here’s why: As we get older, we lose the pigment in our lips making lipstick that much more indispensable. That said, steer clear of anything metallic, glittery, or too dark and avoid a heavy hand when it comes to applying. Less is more.
Expert Advice: “Lip color instantly brightens and changes your whole face! Lip color is the fastest and easiest way to make yourself look pretty,” says Carol. “If you have very small lips, then darker colors might make your lips look smaller. Otherwise, I love dark lipstick for fall and winter.”
Try this instead: When in doubt, opt for a nude lipstick and look for one that offers sun protection, anti-aging, and collagen-boosting properties. We like LORAC Cosmetics Breakthrough Performance Lipstick, $22, available at Amazon.com.

DO go easy on the eye shadowHere’s why: While we’re not opposed to adding color to eyelids, it’s best to avoid bright or dark eye shadow shades, which can draw the wrong attention to the eyes. A more subtle way to play up your peepers is to play up the lashes and a precise wand ensures a non-clumpy, non-spidery lashes. Expert Advice: To be sure, Carol isn’t against shimmer or shadow on the eyes, “I think wearing eye shadow with a little soft, reflective pearl or shimmer is very pretty on the eye, at any age. And matte eye shadows are very wearable without accentuating any fine lines or wrinkles.” Try this instead: Play up your eyes by emphasizing lush lashes, but skip mascara on the lower lashes. We like CoverGirl Last Exact Mascara, $7.29, available at drugstore.com.

Meet the Expert
Having worked on the faces of Naomi Watts, Teri Hatcher, Nicole Kidman, and Debra Messing, Carol Shaw is one of Hollywood’s most called-on makeup artists. As a teenager growing up in the beauty business, Carol knew makeup artistry was her calling, and later developed a makeup and skincare line, LORAC (Carol spelled backwards). LORAC launched with 10 shades of oil and fragrance-free foundations back in 1990, and Carol’s products have built upon a reputation for being both effective and easy-to-use.

 

Simple Steps for How to Use a Foundation Brush

Use a tapered foundation brush to paint the foundation onto your skin, starting from the center of your face and working outwards. Stipple and pat in the foundation afterwards to blend in any streaks. Beauty sponge: For a sheerer finish, use a beauty sponge with your cream foundation.

How-to-Use-a-Brush-to-Apply-Foundation

Foundation Brush

If you haven’t used a foundation brush before, it’s important to know the basics so that your makeup can be applied easily and flawlessly.

Flat foundation brushes: Require a skilled hand to “paint” on product, otherwise you’ll be left with streaks or lines. My abilities with a flat brush extend only to using it to apply liquid foundation before then working it in with a buffing brush. However, I’ve seen pros wield this brush alone to apply and buff in foundation—practice (and great lighting) makes perfect.

Buffing brushes: Have densely-packed bristles cut at an even length, which enables you to buff the product into your skin. Buffing brushes can work powders, liquids, creams and gels into the skin for an airbrushed effect. They do all the hard work for you—just gently swirl the brush over your face and watch your makeup blend beautifully. For extra coverage, try tapping the brush on your skin to add more product—you may not even need concealer!

Fingers: Great for cream products, since your body heat warms the product to help it blend easily into your skin. Your fingers are also good for hard-to-reach spaces, such as around your nose. Dab the product in a diamond shape on your face (forehead, cheeks, chin) and then use your index, middle and ring fingers to blend it into your skin, making small, circular motions.

Cream blushes:  Lashundra has some tips for this click blog http://www.leastonmua.blogspot.com… my brush of choice is a stippling brush. Stippling brushes give a super-light application, so you end up with a translucent glow rather than a blocky slick of colour on top of your foundation. My favourite type of stippling brush is duo-fibre (also called the ‘skunk brush’ due to its black and white appearance). Duo-fibre brushes are amazing at delivering sheer application, because they pick up a minimal amount of product.

Preparing the Face

Before you begin the foundation application process, prep your skin so the foundation has a smooth and healthy canvas to adhere to.

  1. Wash the face and gently pat dry with a towel until completely dry.
  2. Rub a lightweight moisturizer on to the skin (this is important even if you have oily skin) and let dry for several minutes.
  3. Apply a foundation primer to your skin. This can be done with your hands or with a small foundation brush. Apply an even coat to the entire face and let dry completely.
  4. If you need to add concealer to any problem areas or under the eyes, do so now. A small foundation brush, concealer brush or even an eye shadow brush make the ideal brushes for applying concealer. When applying concealer, always dab on and then blend.

Applying Foundation

Once your face has been prepped, it’s time to apply the foundation. Even if you’re a beginner, you’ll be able to follow these simple tips and create a smooth and even application.

  1. Pour a small amount of foundation (assuming you are using a liquid) onto the back of your hand.
  2. Pick up some foundation with the brush. If you prefer light coverage, dip only one side of the brush in the makeup. If you want fuller coverage, use both sides of the brush to pick up the makeup.
  3. Start applying the makeup in the center of the face so that you can blend outwards and avoid noticeable makeup lines.
  4. Use broad, downward strokes to sweep and blend the makeup onto the nose, forehead, cheeks and chin.
  5. Use the tapered edges of the brush to blend the makeup into those hard-to-reach areas, like the corners of the nose, hairline and around the eyes and mouth.
  6. Check for tiny makeup lines that are left behind after the foundation has set. If you see any of these lines, use a clean end of the foundation brush and lightly blend these areas with small, circular motions.

If you’re using a cream or powder foundation, simply run the brush over the product in its container and follow the above steps. Several companies now offer brushes designed specifically for use with cream foundation, such as the CoverFXversion available at Sephora. Its soft texture and short bristles allow for perfect application without streaking.

Caring for Your Foundation Brush

Once you know how to use a foundation brush, you’ll also want to take note of how to keep it clean. Cleaning all of your makeup brushes is imperative in order to keep them bacteria-free. Lingering bacteria not only poses the risk of causing acne breakouts, it also generally suggests that there is excess makeup building up on the brush.

Most high-end lines offer their own foundation brush cleaners, such as Clinique’s Brush Cleanser or the one from MAC Cosmetics. If you’re a frequent traveler, consider a handy spray, like the Japonesque Brush Cleaner found on Ulta. A great low-cost alternative to these products is plain and simple baby shampoo. Simply swirl the brush’s head through the shampoo and rinse. Pat dry.

Perfect Application

knowing how to properly apply foundation with a makeup brush, you can get the amount of coverage you want and flawless-looking skin. Practice the application steps until you’re comfortable, and your makeup will look professionally and beautifully applied every time.

Eye Shadow Tips…

shunblondehairCream eye shadows have emerged in recent years, yet the most common complaint is that they crease and fade quickly. The easy fix is a primer, which preps the skin, allowing the color to act more like a powder. Cream-to-powder formulations, English said, “Start out fluid and amorphous but dry down to set themselves,” so you get both the pigment and longevity. Some cream eye shadows come in a stick and can be applied directly to the eyelid and blended with your fingers. Powder eye shadows can be applied with a brush or your fingertips and are especially good for creating a smoky eye.